Media Buyer iGaming Specialist

LeadXPro AG

Job Overview

Location

Europe

Job Type

Contract

Full Job Description

📋 Description

• Create, launch, and optimize Meta Ads campaigns specifically for the iGaming vertical (Casino/Betting), ensuring maximum ROI and campaign efficiency.
• Configure and manage tracking systems including Keitaro, Redtrack, or Voluum to monitor campaign performance and traffic sources.
• Implement and maintain pixels from various traffic sources to ensure accurate attribution and data collection.
• Process and analyze campaign data using Google Sheets, applying complex formulas, pivot tables, and integrations to derive actionable insights.
• Optimize ad creatives, audiences, funnels, and ad angles through systematic A/B testing to improve conversion rates and reduce CPA.
• Monitor and report on key performance metrics including ROI, CPA, CTR, CR, and CPM, translating data into strategic recommendations.
• Collaborate with the creative team to develop high-performing ad creatives and landing pages aligned with iGaming audience preferences.
• Manage app install campaigns on Meta for iGaming traffic, ensuring compliance with platform policies and maximizing install volume at target cost.
• Perform basic configuration and management of hosting platforms and domains to support campaign landing pages and tracking infrastructure.
• Maintain up-to-date knowledge of iGaming advertising regulations, platform updates, and emerging trends in performance marketing.
• Work independently with full autonomy to test new strategies, propose optimizations, and implement changes that directly impact campaign profitability.
• Communicate campaign results and performance trends clearly to internal stakeholders using data-driven narratives.
• Adapt quickly to evolving campaign requirements, platform algorithm changes, and shifting market conditions in the iGaming vertical.
• Leverage knowledge of affiliate marketing verticals to identify high-converting traffic sources and audience segments.
• Integrate tools like Zapier and API solutions to automate data flows and streamline campaign management workflows.
• Maintain an active VAT number (P.Iva) to ensure compliance with contractor obligations in Europe.
• Stay proactive in learning new platforms and tools, including emerging ad channels such as TikTok Ads, to expand campaign capabilities.
• Work within a fully remote, international team environment that values innovation, accountability, and continuous learning.

🎯 Requirements

• 2–3 years of experience as a Media Buyer in the iGaming vertical (Casino/Betting)
• Solid hands-on experience managing campaigns on Meta Ads
• Familiarity with tracking systems such as Keitaro, Redtrack, or Voluum
• Proficiency with Google Sheets, including complex formulas and integrations
• Understanding of key performance metrics (ROI, CPA, CTR, CR, CPM) and ability to optimize based on data
• Good command of English, both written and spoken

🏖️ Benefits

• Full remote work arrangement
• Fixed compensation & Variable Incentives structure
• Opportunity for rapid career growth through internal rotation and progression programs
• Independence and full autonomy to shape work and implement impactful changes
• Contract-based engagement with flexibility
• Inclusive, diverse, and international team environment

Skills & Technologies

Remote

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LeadXPro AG

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About LeadXPro AG

LeadXPro AG is a Swiss-based biotech company that applies structure-based drug discovery to develop novel small-molecule therapeutics targeting G-protein-coupled receptors and other membrane proteins. Using proprietary crystallography, cryo-EM, and computational platforms, the company delivers high-resolution protein structures and structure-enabled lead candidates for partners in pharma and biotech, advancing programs from hit identification through lead optimization for oncology, immuno-oncology, and neurological indications.

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