Media Consultant (Mensch) Capri Sun

📋 Description

• • As a Media Consultant for the esteemed Capri Sun brand at WPP Media, you will be at the forefront of crafting and executing innovative media strategies that drive exceptional results and exceed client expectations.
• • You will play a pivotal role in a dynamic team of media professionals, contributing to the development of cutting-edge media plans and ensuring seamless campaign execution.
• • Your primary responsibility will be to cultivate and nurture strong, enduring relationships with key stakeholders at Capri Sun, acting as their trusted advisor and primary point of contact.
• • This involves proactively understanding their evolving business objectives, marketing challenges, and strategic goals to ensure our media solutions are perfectly aligned.
• • You will be instrumental in developing and presenting comprehensive, data-driven media strategies tailored to the unique needs and Key Performance Indicators (KPIs) of Capri Sun.
• • This includes conducting in-depth market research, analyzing consumer behavior, and identifying emerging media trends to inform strategic recommendations.
• • A core aspect of your role will be to determine the optimal media mix and budget allocation across various channels to maximize campaign impact and return on investment.
• • You will leverage your expertise to identify the most effective platforms and placements that resonate with the target audience and drive measurable outcomes.
• • Ensuring the flawless execution of media campaigns will be paramount, achieved through close collaboration with our internal global planning teams and external media partners.
• • This requires meticulous attention to detail, proactive problem-solving, and effective communication to keep all parties aligned and on track.
• • You will be a champion for innovation, actively shaping and developing new, forward-thinking media approaches.
• • This includes exploring and integrating emerging technologies and methodologies, with a particular focus on leveraging Artificial Intelligence (AI) tools to enhance planning, optimization, and reporting.
• • Your ability to translate complex data into actionable insights will be crucial for regular reporting and campaign analysis.
• • You will meticulously track timings and data, providing insightful interpretations and deriving key learnings to continuously improve future campaign performance.
• • This role offers a unique opportunity to work with a globally recognized brand, contributing directly to its market presence and growth.
• • You will be part of a collaborative environment that fosters creativity, strategic thinking, and a passion for delivering outstanding media solutions.
• • The position demands a proactive, curious, and motivated individual who thrives in a fast-paced agency setting and is eager to make a significant impact.
• • You will contribute to a data-driven communication agency model, where creativity, technology, and data converge to solve client challenges effectively.
• • Your work will directly influence how Capri Sun connects with its consumers through impactful media initiatives.
• • This role is an excellent stepping stone for career advancement within the extensive WPP network, offering opportunities for professional development and exposure to diverse projects.
• • You will be empowered to bring your unique perspective and ideas to the table, contributing to a culture of continuous learning and improvement.
• • The position requires a strong understanding of both traditional and digital media landscapes, with the ability to integrate them into cohesive strategies.
• • You will be responsible for managing client expectations, providing regular updates, and ensuring transparency throughout the campaign lifecycle.
• • This role is ideal for someone who is passionate about the media industry, enjoys working with leading brands, and is driven by achieving measurable success.
• • You will be a key player in ensuring Capri Sun's media investments are optimized for maximum reach, engagement, and conversion.
• • The opportunity to work with a client that values innovation and data-driven decision-making makes this a highly rewarding position.
• • You will contribute to the agency's reputation for excellence by delivering outstanding media consulting services.
• • This role requires a blend of strategic thinking, analytical prowess, and strong interpersonal skills to succeed.