Media Planner, Digital Media Solutions (Remote)

📋 Description

• • As a Media Planner within the Strategic Response team at IQVIA Digital, you will be instrumental in elevating the strategic impact of our client proposals and driving success in the dynamic life sciences industry.
• • You will be responsible for developing and managing inbound Requests for Proposals (RFPs), meticulously crafting tailored media plan recommendations that directly align with diverse client objectives and evolving market conditions.
• • This role demands a proactive approach to designing and maintaining sophisticated PowerPoint templates that effectively articulate IQVIA's comprehensive capabilities and proposed strategic approaches to potential clients.
• • You will take the lead in conducting RFP walkthrough presentations, orchestrating seamless collaboration among internal stakeholders and facilitating engaging client interactions to ensure absolute alignment and clarity on proposed strategies.
• • A key aspect of your contribution will be providing proactive, consultative strategic guidance to both the Sales and Operations teams, offering expert recommendations on optimal media tactics designed to surpass client performance targets and deliver exceptional results.
• • You will play a vital role in refining and enhancing internal processes, focusing on improving communication workflows, boosting operational efficiency, and elevating the overall client experience both before and after a sale is closed.
• • Close collaboration with Client Services is essential to maintain a pulse on emerging industry trends and to rigorously evaluate the effectiveness of implemented media tactics through detailed performance analysis.
• • You will contribute significantly to sales analytics and reporting efforts, with a specific emphasis on analyzing win/loss ratios, hit and strike rates, and other critical pipeline metrics to inform future strategies.
• • This position involves overseeing and providing expert guidance to offshore media planning resources, particularly those based in the Philippines, ensuring the quality assurance of all media plan deliverables before they are submitted to clients.
• • You will serve as a central point of expertise for all matters related to media planning and audience activation, thereby expanding the Strategic Response Team’s influence and capabilities beyond traditional Agency Sales support.
• • Your work will directly impact IQVIA's ability to secure new business by presenting compelling, data-driven media strategies that resonate with healthcare clients seeking to optimize their engagement with healthcare professionals and patients.
• • You will leverage your deep understanding of the pharmaceutical and life sciences landscape to translate complex client needs into actionable, measurable media plans.
• • This role requires a blend of strategic thinking, analytical rigor, and strong interpersonal skills to effectively navigate internal teams and external client relationships.
• • By contributing to the development of innovative digital engagement strategies, you will help IQVIA’s clients achieve more meaningful and measurable connections in the healthcare communications space.
• • You will be at the forefront of applying advanced data insights and technological solutions to real-world client challenges, reinforcing IQVIA's position as a leader in digital solutions for the life sciences industry.
• • The ability to interpret healthcare trends and specific therapeutic category information will be crucial in developing nuanced and effective media recommendations.
• • You will be expected to stay abreast of the latest advancements in digital media, programmatic advertising, and audience targeting within the healthcare sector.
• • Your recommendations will be grounded in data, ensuring that proposed media plans are not only creative but also demonstrably effective and efficient.
• • This role offers a unique opportunity to shape the strategic direction of client engagements and contribute to the growth and success of IQVIA Digital.