Media Strategist (Mensch)

📋 Description

• • As a Media Strategist at WPP Media, you will play a pivotal role in the strategic oversight and execution for a major FMCG client, acting as a crucial interface to ensure global campaigns are effectively managed and aligned.
• • You will be instrumental in developing integrated communication and media strategies, translating overarching goals into specific channel mixes, defining media roles, and establishing robust budget logics.
• • A key responsibility involves deep dives into consumer and market insights. This includes analyzing target audiences, media consumption habits, competitive landscapes, and emerging cultural trends.
• • Your ability to synthesize complex data and qualitative insights into clear, actionable strategic recommendations will be paramount to driving campaign success.
• • You will architect media strategies that span across the entire customer journey, defining the optimal media architecture and collaborating closely with our planning teams.
• • This collaboration extends to the development of data-driven media plans, ensuring that every touchpoint is strategically considered and optimized for maximum impact.
• • The role demands strong integrated collaboration skills, working hand-in-hand with Creative, Data, Account, and Planning teams to craft holistic communication solutions that resonate with target audiences.
• • You will be at the forefront of innovation, leveraging data-driven tools and AI-based approaches to refine strategic processes and identify novel media and communication opportunities.
• • This proactive approach to innovation will help WPP Media and its clients stay ahead in the rapidly evolving media landscape.
• • You will also contribute to new business development and pitches, developing compelling narratives and storylines that showcase WPP Media's strategic capabilities and client-centric approach.
• • This involves translating client challenges and WPP's solutions into persuasive presentations that win new business.
• • The role requires a strategic mindset, enabling you to translate data, market analyses, and consumer insights into clear, impactful strategic recommendations.
• • You will possess a strong understanding of both traditional and digital media channels, recognizing their distinct roles and synergies within the broader customer journey.
• • Analytical prowess is essential, allowing you to work in a structured, data-driven manner and to simplify complex interdependencies into understandable strategies.
• • Excellent communication and presentation skills are vital, enabling you to articulate strategic ideas clearly and persuasively in both German and English.
• • You will embody the core values of #teamplayer, #innovative, and #wissbegierig (curious/eager to learn), contributing positively to the team's dynamic and collaborative environment.
• • WPP Media is committed to fostering a culture of creative transformation, where creativity, technology, and data are interconnected to unlock new growth opportunities.
• • As part of WPP, you will benefit from a global network, access to cutting-edge platforms, and continuous learning opportunities to stay at the forefront of marketing and advertising.
• • The company champions diversity and inclusion, with numerous Employee Resource Groups and regular internal events designed for exchange, inspiration, and celebrating collective successes.
• • WPP Media is dedicated to providing equal employment opportunities, ensuring a culture of respect and belonging where everyone has the chance to contribute and grow professionally.
• • You will be part of an AI-driven media operating unit that combines media, data, and partnerships to deliver personalized creative solutions at scale, powered by Open Intelligence, providing clients with clear visibility into their media investment performance.