Meta Creative Senior Strategist

Moxie Software Inc.

Job Overview

Location

Remote - US

Job Type

Full-time

Full Job Description

📋 Description

• As a Meta Creative Senior Strategist at Moxie Software Inc., you will serve as the critical bridge between creative strategy and media buying performance, designing scalable frameworks and testing systems that enable a team of ~12 creatives and media buyers to consistently launch high-performing Meta ads across 500+ medspa brands. Your work will directly influence how hundreds of aesthetic entrepreneurs generate revenue through data-driven, performance-first creative strategies, moving beyond subjective brand aesthetics to measurable ad performance.
• Day to day, you will design and evolve creative testing frameworks that scale across hundreds of advertisers, defining which creative variations matter most and establishing a rigorous internal testing cadence to validate insights before broad rollout. You will build repeatable systems for Meta creative strategy, including avatar-based ad grouping where creative functions as the primary targeting mechanism, and develop frameworks for ideation, testing, iteration, and scaling. You will lead through direction, systems, and training by creating messaging frameworks, testing strategies, and documentation that elevate skill levels across both creative and media buying teams, setting performance benchmarks and coaching others to achieve them. You will evaluate creative performance with precision, analyzing thumb-stop rate, hook effectiveness, message-market fit, retention, and conversion value to distinguish true winners from false positives, then make clear, defensible recommendations on what to iterate, scale, or stop. You will shape how creative and media buying inform each other by forming a brain trust with senior media buyers to stay ahead of platform changes and performance signals, influencing team operations through shared frameworks and best practices. You will also translate deep category fluency in beauty, wellness, and aesthetics into scalable, performance-driven creative that resonates with medspa audiences while navigating real-world constraints like variable asset quality and limited client participation.
• Moxie Software Inc. is a remote-first, high-growth company empowering aesthetic entrepreneurs to build profitable, independent practices without burnout or guesswork. Having grown from an idea to a global team supporting 700+ practices nationwide in just a few years, Moxie operates with a mission to unlock sustainable success for aesthetic entrepreneurs at every stage of their journey. The company values ownership, generosity, speed with care, and continuous learning, fostering an inclusive environment where diverse backgrounds and perspectives are welcomed and respected.
• In this role, you will have the opportunity to level up into a principal-level operator through intentional mentorship from a leader who is actively building the next layer of expertise. You will solve uniquely complex performance problems at scale, shaping how an entire team operates and mastering the craft of Meta ads in a fast-moving environment where platform changes and client complexity are constants. Your frameworks and systems will be amplified across hundreds of medspa brands, giving you tangible impact and visibility into how your strategic thinking drives real business outcomes. You will stay on the cutting edge of performance marketing, operating at the intersection of platform evolution, creative trends, and measurable results in one of the most dynamic advertising landscapes.

🎯 Requirements

• Hands-on Meta ads experience — you've personally run Meta ads inside the platform, understand how creative, delivery, and performance interact in the real world, and ideally have agency experience managing ads at scale
• True creative strategist mindset — you think in systems, patterns, and frameworks; you're obsessed with understanding why ads work and can translate that into repeatable processes
• Strong creative judgment backed by execution experience — you have hands-on creative or design background, can quickly diagnose weak creative, explain how to improve it, and coach creatives to sharpen their thinking
• Performance-obsessed approach — you optimize for Meta performance metrics, not brand vibes or visual beauty alone (though you have high taste for what looks good and what doesn't)
• Deep category fluency in beauty, wellness, or aesthetics — you understand the medspa/aesthetics industry or adjacent verticals and can translate trends in beauty, wellness, and fashion into scalable, performance-driven creative
• Builder mentality with hunger to learn — you love documentation, training, and creating shared understanding; you're energized by constraints and ambiguity, excited to be coached, and eager to level up quickly in a fast-changing environment

🏖️ Benefits

• Shape the playbook at scale — Your frameworks and systems will directly influence how hundreds of medspa brands generate creative and drive performance, giving you the opportunity to see your strategic thinking amplified across an entire portfolio
• Level up with expert coaching — Work directly with a leader who's building you up as the next layer of expertise, with intentional mentorship designed to accelerate your growth into a principal-level operator
• Solve uniquely complex problems — Build systems that work when client participation is limited and asset quality varies wildly, mastering the craft of creating high-performing ads at scale despite imperfect inputs
• Stay on the cutting edge — Operate at the intersection of platform evolution, creative trends, and performance marketing in one of the fastest-changing advertising environments, where what works today evolves tomorrow
• Fully remote flexibility with real impact — Work from anywhere in the US (following Eastern Time Zone hours) while driving revenue and delivering measurable results for clients in a high-growth company where your work directly shapes business outcomes

Skills & Technologies

Senior

Remote

Degree Required

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Moxie Software Inc.

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About Moxie Software Inc.

Moxie provides cloud-based customer engagement software that unifies digital channels—live chat, email, social, knowledge base, and web self-service—into a single platform. Its products enable businesses to guide online visitors, answer questions in real time, and manage support workflows at scale, aiming to increase conversion rates and customer satisfaction while reducing service costs.

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