Job Overview
Location
Remote
Job Type
Contract
Category
Marketing Manager
Date Posted
February 12, 2026
Full Job Description
đź“‹ Description
- • Join Scale Army Careers as a Paid Ads Manager and play a pivotal role in building and scaling a marketing function from the ground up for an exciting early-stage company. This is a unique opportunity to be at the forefront of launching and optimizing paid acquisition strategies across key digital channels, with a strong emphasis on performance, experimentation, and data-driven growth. If you are a hands-on operator who thrives on testing, learning, and translating insights into scalable, measurable results, this role is for you.
- • As the Paid Ads Manager, you will be instrumental in taking paid acquisition efforts from concept to full-scale execution. You will be responsible for establishing robust measurement frameworks, launching initial campaigns, and driving performance marketing across multiple critical platforms. This role demands end-to-end ownership of strategy, hands-on execution, rigorous testing, and continuous optimization across Meta, TikTok, and Google (including YouTube and Search). A significant focus will be placed on deriving performance insights and understanding creative effectiveness to fuel growth.
- • **Key Responsibilities - Paid Acquisition & Channel Ownership:**
- • Spearhead the setup and meticulous management of paid acquisition campaigns, guiding them from their initial launch phase through to significant scaling.
- • Take full ownership of campaign performance across major platforms including Meta (Facebook & Instagram), TikTok, and Google (YouTube and Search).
- • Architect and implement comprehensive measurement frameworks and campaign tracking systems from the ground up, ensuring data integrity and actionable insights.
- • Strategically scale successful campaigns and identify high-potential channels based on rigorous performance data analysis.
- • **Key Responsibilities - Creative Strategy & Execution:**
- • Actively contribute to the development of creative strategies by providing data-backed recommendations derived from campaign performance.
- • Leverage tools such as Canva or Figma to edit and adapt creative assets, ensuring they are optimized for paid media performance.
- • Craft compelling and effective ad copy, meticulously aligned with campaign objectives and performance goals.
- • Collaborate enthusiastically on creative brainstorming sessions and the development of innovative testing ideas.
- • Set up and optimize landing pages to ensure seamless user journeys and maximize campaign conversion rates.
- • **Key Responsibilities - Performance Analysis & Optimization:**
- • Diligently monitor campaign performance and key metrics on a continuous basis, identifying trends and anomalies.
- • Conduct deep-dive analyses into performance data to uncover critical insights and identify opportunities for optimization.
- • Translate complex performance data into clear, actionable recommendations for future testing and strategic adjustments.
- • Continuously refine campaign elements including creative assets, audience targeting, and budget allocation to maximize ROI.
- • **Key Responsibilities - Testing, Reporting & Organization:**
- • Design and manage structured A/B testing roadmaps to systematically evaluate different campaign variables.
- • Clearly document all campaign learnings, test results, and performance reports for stakeholders.
- • Proactively recommend new tests and experiments based on prior performance insights and market trends.
- • Utilize Excel and other analytical tools proficiently to track, analyze, and effectively communicate campaign results.
- • This role offers an unparalleled opportunity to build and scale paid marketing initiatives from inception within a dynamic, high-impact environment. You will enjoy significant ownership over your channels, strategy, and experimentation efforts, directly shaping how the company's acquisition function is built from the ground up. It is the perfect role for an individual who is passionate about making ads perform, driven by learning through testing, and motivated by achieving measurable growth.
🎯 Requirements
- • 5+ years of proven experience in setting up, managing, and scaling paid acquisition campaigns across multiple digital channels.
- • Demonstrable experience in taking paid campaigns from an early-stage launch through to maturity and sustained high performance.
- • Hands-on expertise managing campaigns on Meta (Facebook & Instagram), TikTok, and Google (YouTube & Search), with familiarity with other ad networks being a plus.
- • Strong understanding of channel-specific best practices, advanced optimization strategies, and bid management techniques.
- • A data-driven mindset with a deep curiosity for understanding campaign performance drivers and a proactive approach to identifying optimization opportunities.
- • Excellent analytical skills, with extensive experience using Excel for data analysis, tracking, and reporting, alongside proficiency in other analytical tools.
- • Highly organized and methodical approach to campaign execution, testing, reporting, and iterative performance improvement.
- • Proactive, curious, and committed to continuous learning and staying abreast of the latest trends in paid media and digital marketing.
- • Ability to work hands-on and comfortably manage the granular details of campaign execution while maintaining a strategic overview.
🏖️ Benefits
- • Opportunity to build and scale paid marketing from scratch in a high-impact, early-stage environment.
- • Full ownership over channels, strategy, and experimentation, allowing for significant influence and autonomy.
- • Work remotely, offering flexibility and a better work-life balance.
- • Collaborate with a client focused on performance, experimentation, and data-driven growth.
- • Develop your skills by working across multiple key digital advertising platforms.
- • Be part of a team that values hands-on operators who enjoy testing, learning, and driving measurable results.
Skills & Technologies
Remote
About Scale Army Careers
Scale Army Careers is a platform dedicated to providing information and resources for individuals interested in pursuing a career within the military. It aims to bridge the gap between potential recruits and the opportunities available in various branches of the armed forces. The website offers insights into different roles, training programs, and the overall lifestyle associated with military service. It serves as a comprehensive guide for those seeking to understand the requirements, benefits, and challenges of a career in the army. The platform emphasizes career development and personal growth within a structured and disciplined environment, highlighting the value of service and commitment.
