Job Overview
Location
Romania
Job Type
Full-time
Category
Marketing
Date Posted
April 6, 2026
Full Job Description
đź“‹ Description
- • As a Paid Campaign Executive (PPC) at Tide Platform Limited, you will drive growth by planning, executing, and optimizing paid search campaigns across the UK market, directly contributing to Tide’s mission of helping SMEs save time and money through innovative financial solutions.
- • Day to day, you will build and optimize PPC campaigns across Google Ads, Microsoft Ads, Display, YouTube, Google App, and Apple Ads; conduct keyword, competitor, and market research; create high-performing ad copy; design and implement A/B tests; update performance reports; maintain internal documentation; collaborate with design teams on visual assets; and contribute to long-term channel roadmaps for sustainable growth.
- • Tide is a fast-growing fintech company serving over 1.8 million SME members globally across the UK, India, Germany, and France, with offices in Sofia (Bulgaria), Serbia, Romania, Lithuania, Hyderabad, Gurugram, New Delhi, Berlin, Paris, Luxembourg, and Central London. The company champions diversity, flexibility, and innovation, with over 2,500 employees worldwide and a strong commitment to data-driven decision-making and inclusive culture.
- • In this role, you will deepen your expertise in paid media analytics, campaign optimization, and cross-channel marketing; gain experience managing large data sets and translating insights into action; develop leadership in landing page strategy and creative collaboration; and grow your impact in a mission-driven environment that values ownership, initiative, and continuous learning through personal L&D budgets and mental wellbeing support.
🎯 Requirements
- • 2+ years’ hands-on experience running Paid Search campaigns with up-to-date knowledge of cutting-edge developments in the space.
- • Excellent working knowledge of Google Ads, Microsoft Ads, and Google Analytics.
- • Strong reporting, analysis, and data interpretation skills, including experience working with large data sets.
- • Strong understanding of Paid Media best practices and experience driving traffic to websites, mobile applications, and call centres to maximize returns.
- • Excel proficiency, numbers-driven mindset, strong attention to detail, and an analytical, meticulous work ethic.
- • Experience in mobile app marketing is a plus.
🏖️ Benefits
- • 25 days paid annual leave.
- • 3 paid days off for volunteering or learning and development (L&D) activities.
- • Personal learning and development (L&D) budget.
- • Access to a mental wellbeing platform.
- • WFH (work-from-home) equipment allowance.
- • Flexible workplace model supporting both in-person and remote work.
Skills & Technologies
About Tide Platform Limited
Tide Platform Limited is a UK-based financial technology company providing business banking services to small and medium-sized enterprises. It offers digital current accounts, expense cards, invoicing, accounting integrations, and credit products through a mobile-first platform. Operating under an e-money licence with banking services provided by ClearBank, Tide serves over 500,000 UK businesses. The company focuses on streamlining financial administration for entrepreneurs, freelancers, and growing companies through automated features and integrations with accounting software like Xero and FreeAgent.
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