Job Overview
Location
Remote
Job Type
Contract
Category
Marketing
Date Posted
February 12, 2026
Full Job Description
đź“‹ Description
- • Are you a data-driven marketing professional with a passion for driving measurable growth through paid advertising? Scale Army Careers is seeking a talented Paid Media Buyer to join our dynamic, remote team. This is an exceptional opportunity to contribute to a fast-growing, US-based agency that is at the forefront of performance marketing. You will be instrumental in developing and executing cutting-edge paid media strategies for our diverse client base, primarily focusing on Meta Ads and gaining valuable exposure to Google Ads.
- • As a Paid Media Buyer, you will be the architect and steward of our clients' paid advertising success. Your core mission will be to plan, launch, meticulously monitor, and continuously optimize campaigns across various digital platforms. This isn't just about setting up ads; it's about diving deep into the data, understanding the nuances of consumer behavior, and leveraging insights to achieve and surpass key performance indicators (KPIs). You will be responsible for managing significant ad budgets, ensuring every dollar spent delivers maximum return on investment (ROI) and contributes to scalable, sustainable growth for our clients.
- • Your day-to-day responsibilities will be multifaceted and engaging. You'll be tasked with developing comprehensive campaign strategies tailored to specific client objectives, whether it's driving lead generation, increasing e-commerce sales, or building brand awareness. This involves selecting the most appropriate platforms, defining target audiences with precision, crafting compelling ad copy and creatives, and setting up campaigns for optimal performance from the outset. Once launched, your vigilance will be crucial. You'll be monitoring campaign performance in real-time, analyzing key metrics such as click-through rates (CTR), conversion rates (CVR), cost per acquisition (CPA), and return on ad spend (ROAS).
- • A significant part of your role will involve rigorous A/B testing and experimentation. You will design and implement structured tests to explore different ad creatives, targeting parameters, landing page variations, and bidding strategies. The insights gleaned from these tests will be the foundation for your optimization efforts. You'll be expected to identify underperforming elements and proactively make data-informed adjustments to improve campaign efficiency and effectiveness. This iterative process of testing, analyzing, and optimizing is central to our performance-driven approach.
- • Budget management is another critical aspect of this position. You will be entrusted with managing substantial ad spends, ensuring that campaigns operate within allocated budgets while simultaneously striving to scale them responsibly. This requires a keen understanding of financial metrics and the ability to forecast potential outcomes based on different investment levels. You will need to be adept at identifying opportunities to reallocate budget towards high-performing campaigns and channels, and to cut spending on those that are not delivering the desired results.
- • Collaboration and communication are paramount in our agency environment. You will work closely with internal teams, including account managers, strategists, and creative specialists, to ensure that paid media efforts are seamlessly integrated into broader marketing initiatives. You'll be expected to clearly articulate campaign strategies, performance updates, and optimization recommendations to both internal stakeholders and, at times, directly to clients. Your ability to translate complex data into actionable insights and compelling narratives will be key to building trust and driving alignment.
- • This role offers a unique opportunity to grow your career within a rapidly scaling agency. You will be part of a collaborative, data-informed culture that values analytical thinking, clear communication, and a relentless pursuit of excellence. The ideal candidate is someone who thrives in a fast-paced, remote work environment, is comfortable managing multiple priorities, and possesses a strong desire to continuously learn and adapt in the ever-evolving landscape of digital advertising. Your success will be measured by the consistent achievement of performance KPIs, demonstrable improvements in campaign effectiveness, and your ability to provide strategic insights that drive significant ROI for our clients.
- • This position is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours, specifically aligned with the 9 AM - 5 PM EST time zone. This ensures seamless collaboration and responsiveness to client needs.
🎯 Requirements
- • Minimum of 2 years of hands-on experience managing paid media campaigns, with a strong emphasis and proven track record in Meta Ads (Facebook & Instagram).
- • Demonstrated proficiency in analyzing campaign performance data using analytics tools and translating insights into actionable optimization strategies.
- • Solid understanding and practical experience with A/B testing frameworks, methodologies, and performance analysis to drive continuous improvement.
- • Excellent written and verbal communication skills in English, with the ability to clearly articulate strategies, results, and recommendations to diverse audiences.
- • Comfort and confidence in managing ad spend, making data-driven budget allocation decisions, and providing recommendations to enhance efficiency and impact.
🏖️ Benefits
- • Fully Remote Work from Home opportunity, offering flexibility and work-life balance.
- • Opportunity to work with a fast-growing, US-based agency and gain exposure to a diverse range of clients and industries.
- • Collaborative and data-informed work environment that fosters continuous learning and professional development.
- • Potential for performance-based incentives after 90 days of successful employment, rewarding your contributions to client success.
- • Play a key role in shaping paid media performance and contributing directly to scalable growth for clients.
Skills & Technologies
Remote
About Scale Army Careers
Scale Army Careers is a platform dedicated to providing information and resources for individuals interested in pursuing a career within the military. It aims to bridge the gap between potential recruits and the opportunities available in various branches of the armed forces. The website offers insights into different roles, training programs, and the overall lifestyle associated with military service. It serves as a comprehensive guide for those seeking to understand the requirements, benefits, and challenges of a career in the army. The platform emphasizes career development and personal growth within a structured and disciplined environment, highlighting the value of service and commitment.
