Job Overview
Location
Remote - United Kingdom
Job Type
Full-time
Category
Marketing
Date Posted
March 18, 2026
Full Job Description
đź“‹ Description
- • As a Paid Media Lead (Remote UK) at Directive Consulting LLC, you will serve as a senior client-facing strategist responsible for driving measurable results in B2B SaaS and tech marketing through the Customer Generation methodology, focusing on SQLs and customer acquisition rather than vanity metrics like MQLs. This role is critical to the agency’s mission of delivering predictable, revenue-focused outcomes for enterprise clients by owning end-to-end paid media strategy and execution.
- • You will oversee and lead a portfolio of approximately five mid-tier and enterprise Paid Media accounts, serving as the primary point of contact for client communications while collaborating closely with internal teams and external vendors to ensure alignment on deliverables, quality, and continuous improvement. Your day-to-day includes building quarterly strategies, managing budgets across Google Ads, Facebook Ads, LinkedIn Ads, and other platforms, confirming lead routing accuracy in CRMs, optimizing PPC campaigns through keyword research, ad copywriting, bid management, and audience targeting, and driving referrals through strong client relationships and professional networks.
- • Directive Consulting is a performance marketing agency specializing in SaaS and tech companies, known for pioneering the Customer Generation framework that shifts focus from leads to qualified sales opportunities and revenue. The company fosters a remote-first culture with global hiring flexibility (including the UK), emphasizes data-driven storytelling, and values curiosity, competitiveness, and continuous learning—especially around AI and automation in marketing.
- • In this role, you will develop deep expertise in enterprise B2B paid media strategy, refine your ability to translate complex data into compelling narratives for C-suite stakeholders, and gain leadership experience in managing high-value client relationships while contributing to department-level OKRs around client retention, goal attainment, and cross-selling complementary services like SEO, CRO, and video.
🎯 Requirements
- • 3+ years of experience working at a performance or digital marketing agency with a focus on B2B SaaS/tech clients
- • Deep expertise in managing and optimizing paid search and paid social campaigns across Google Ads, Facebook Ads, LinkedIn Ads, and related platforms
- • Proficiency in using advertising platforms and analytics tools including Google Ads, Facebook Business Manager, LinkedIn Campaign Manager, Google Analytics, GA4, and Excel for data-driven decision making
- • Proven success in driving measurable results for mid-market or enterprise accounts, including budget management, lead routing accuracy in CRMs, and campaign optimization to maximize ROI
- • Ability to organize, prioritize, and manage multiple complex projects simultaneously while maintaining high quality and a problem-solving mindset
- • Strong communication skills to articulate strategy, tell stories with data, and build trust with client contacts and executives
🏖️ Benefits
- • Competitive base salary range of $90,000–$110,000 USD annually with potential for bonus eligibility based on tenure and performance
- • Comprehensive health coverage including 100% employer-paid medical, dental, and vision plans for employees, plus 50% employer contribution for dependents, along with disability and life insurance
- • Holistic well-being benefits: access to certified therapists via Spring Health, Headspace membership, Gympass for fitness, and unlimited PTO (with 2-week minimum), paid company holidays, birthday off, end-of-year recharge, and paid parental leave
- • Financial wellness: traditional and Roth 401(k) plans with a 3% company match, annual bonus that scales over time, and an annual anniversary trip with peers and executive leadership
- • Remote-first work environment with flexibility to work from anywhere in the UK, supported by virtual collaboration via Zoom and Slack, and the option to visit Directive’s offices in Irvine, California when desired
Skills & Technologies
Spring
Senior
Remote
$90k-110k
About Directive Consulting LLC
Directive is a performance marketing agency for software companies, blending search, paid media, and content strategy to accelerate pipeline growth. Founded in 2014 and headquartered in Irvine, California, the agency serves B2B SaaS clients across North America and Europe through data-driven programs that integrate SEO, PPC, and lifecycle marketing. Services include paid search, paid social, marketing automation, and revenue operations consulting, delivered by cross-functional teams focused on measurable pipeline and ARR impact rather than vanity metrics.
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