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Job Overview
Location
Remote - United States
Job Type
Full-time
Category
Marketing
Date Posted
March 18, 2026
Full Job Description
đź“‹ Description
- • As a Paid Media Lead at Directive Consulting, you will play a pivotal role in driving measurable business outcomes for B2B SaaS and tech clients by leading paid media strategy and execution that focuses on generating Sales Qualified Leads (SQLs) and customers—not just vanity metrics like MQLs. This role is central to Directive’s Customer Generation methodology, which aligns marketing efforts directly with revenue impact, making your work essential to client success and agency growth.
- • You will oversee and lead a portfolio of paid media accounts, serving as the primary client contact while managing day-to-day deliverables, building quarterly strategies, optimizing budgets across Google Ads, Facebook Ads, LinkedIn Ads, and other platforms, and ensuring lead routing accuracy in CRM systems. Your responsibilities include executing and optimizing PPC campaigns through keyword research, ad copywriting, bid management, and audience targeting, while collaborating with vendors and internal stakeholders to maintain high work quality and drive referrals through strong client relationships.
- • Directive Consulting is a performance marketing agency specializing in SaaS and tech, known for its innovative Customer Generation framework that prioritizes SQLs and customer acquisition over traditional marketing metrics. The company fosters a remote-first culture with headquarters in Irvine, California, and values data-driven storytelling, analytical rigor, and a people-first approach to culture and inclusion.
- • In this role, you will develop deep expertise in B2B SaaS paid media strategy, gain experience managing mid-market and enterprise accounts, and refine your ability to translate complex data into compelling narratives that drive strategic decisions. You’ll also grow as a leader by mentoring junior strategists, influencing cross-functional initiatives, and contributing to agency-wide OKRs related to client retention, growth, and service expansion.
🎯 Requirements
- • 3+ years of experience working at a performance or digital marketing agency
- • Proven experience working specifically with B2B SaaS/tech clients in an agency setting
- • Deep expertise across paid search and paid social advertising platforms including Google Ads, Facebook Ads, LinkedIn Ads, and related tools
- • Proficiency in analyzing campaign performance using Google Analytics, GA4, Excel, or similar platforms to make data-driven optimization decisions
- • Ability to manage multiple projects simultaneously, prioritize effectively, and maintain high utilization and personal productivity
- • Demonstrated success driving measurable results for mid-market or enterprise accounts, including budget management and ROI optimization
🏖️ Benefits
- • Competitive annual base salary range of $90,000–$110,000 USD with potential for bonus eligibility based on tenure and performance
- • Comprehensive health benefits including 100% employer-paid medical, dental, and vision plans for employees, plus 50% employer contribution for dependents, along with disability and life insurance coverage
- • Generous time-off policy featuring unlimited PTO (with a 2-week minimum), paid company holidays, birthday off, end-of-year recharge (closed Dec 24–Jan 1), and paid parental leave
- • Wellness perks including access to certified therapists via Spring Health, Headspace membership, and Gympass for physical fitness
- • Financial benefits such as a traditional or Roth 401(k) with a 3% company match and an annual anniversary trip with peers and executive leadership
Skills & Technologies
About Directive Consulting LLC
Directive is a performance marketing agency for software companies, blending search, paid media, and content strategy to accelerate pipeline growth. Founded in 2014 and headquartered in Irvine, California, the agency serves B2B SaaS clients across North America and Europe through data-driven programs that integrate SEO, PPC, and lifecycle marketing. Services include paid search, paid social, marketing automation, and revenue operations consulting, delivered by cross-functional teams focused on measurable pipeline and ARR impact rather than vanity metrics.
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