Job Overview
Location
Remote - United States
Job Type
Full-time
Category
Marketing
Date Posted
March 18, 2026
Full Job Description
đź“‹ Description
- • As a Paid Media Manager at Directive Consulting, you will play a pivotal role in driving measurable growth for enterprise SaaS and tech clients by leveraging the company’s proprietary Customer Generation methodology, which prioritizes SQLs and customer acquisition over traditional marketing metrics, directly impacting client revenue and market positioning.
- • You will manage and optimize paid media campaigns across Google Ads, Facebook Ads, LinkedIn Ads, and other platforms, ensuring alignment with client goals through data-driven strategy, budget oversight, and performance analysis, while serving as the primary strategic point of contact for enterprise accounts.
- • The Paid Media team at Directive Consulting operates at the forefront of B2B tech marketing, combining analytical rigor with creative storytelling to deliver comprehensive digital strategies that consistently exceed client OKRs and foster long-term partnerships built on trust and measurable results.
- • In this role, you will develop quarterly paid media strategies, lead cross-functional coordination with vendors and internal partners, and refine campaign performance through deep audience insights, keyword research, ad copywriting, and bid management, all while contributing to a culture that values curiosity, innovation, and continuous learning in AI and automation.
- • You will gain hands-on experience managing mid-tier and enterprise accounts, driving referrals through client relationships, ensuring accurate lead routing in CRM systems, and collaborating directly with the Associate Director to achieve both internal and client objectives, positioning yourself for growth into senior strategy or leadership roles within the agency.
- • Oversee and lead a portfolio of Paid Media accounts, ensuring strategic alignment and execution excellence across all client engagements.
- • Serve as the primary liaison for client contacts, maintaining consistent communication and building trust through transparent reporting and strategic insights.
- • Conduct weekly check-ins with vendors and operational partners to align on task priorities, work quality, and process improvements.
- • Drive referral business by nurturing client relationships and leveraging your professional network to expand Directive’s market reach.
- • Develop and present comprehensive paid media strategies each quarter, grounded in client positioning, value propositions, and market dynamics.
- • Create, maintain, and optimize paid media budgets across multiple channels to maximize ROI and stay within financial targets.
- • Deeply analyze client unique value propositions to inform targeting, messaging, and campaign structure.
- • Validate and ensure accurate lead routing within CRM systems to support closed-loop reporting and sales alignment.
- • Demonstrate proficiency in programmatic advertising principles and their application to B2B SaaS campaigns.
- • Monitor and optimize personal productivity and utilization to meet team and individual performance benchmarks.
- • Collaborate closely with the Associate Director to ensure internal goals and client outcomes are consistently met or exceeded.
- • Execute and optimize PPC campaigns across Google Ads, Facebook Ads, LinkedIn Ads, and other platforms, focusing on keyword research, ad copywriting, audience targeting, and bid strategies to maximize campaign performance and ROI.
- • Analyze campaign data using Google Analytics, GA4, Excel, and other tools to derive actionable insights and inform optimization decisions.
- • Translate complex performance data into clear, compelling narratives for client stakeholders and executives.
- • Maintain a competitive yet curious mindset, continuously seeking industry trends, emerging tools, and innovative approaches—especially in AI and automation—to enhance marketing effectiveness.
- • Successfully manage approximately five mid-tier and enterprise accounts, balancing strategic depth with operational efficiency.
- • Travel to client sites approximately once per year per client, or as needed, to strengthen relationships and conduct in-person strategy sessions.
🎯 Requirements
- • 3+ years of experience working at a performance or digital marketing agency, preferably with a focus on B2B SaaS or tech clients.
- • Deep expertise in managing and optimizing paid search and paid social campaigns across Google Ads, Facebook Ads, LinkedIn Ads, and related platforms.
- • Proficiency in advertising tools including Google Ads, Facebook Business Manager, LinkedIn Campaign Manager, and analytics platforms such as Google Analytics, GA4, and Excel for data-driven decision making.
- • Proven ability to analyze campaign performance, translate data into strategic insights, and communicate results effectively to client stakeholders and executives.
- • Demonstrated success in managing mid-market or enterprise accounts, with measurable results in client growth, goal attainment, and retention.
- • Strong organizational skills with the ability to prioritize and manage multiple projects, campaigns, and client deliverables simultaneously.
🏖️ Benefits
- • Competitive base salary range of $70,000–$95,000 USD annually, with potential for bonus eligibility based on performance and tenure.
- • Comprehensive health coverage including medical, dental, vision, disability, and life insurance, with 100% employer-paid plans for employees and 50% contributions for dependents.
- • Holistic well-being benefits: access to certified therapists via Spring Health, Headspace membership, Gympass for fitness, and unlimited PTO (with a 2-week minimum), plus paid company holidays, birthday off, and year-end recharge.
- • Financial wellness: traditional and Roth 401(k) plans with a 3% company match, plus an annual bonus that scales with tenure.
- • Unique perk: annual anniversary trip to Newport Beach, CA, fully funded, to connect with peers and executive leadership in a celebratory setting.
- • Remote-first work environment with flexibility to work from anywhere in the U.S., optional access to state-of-the-art offices in Irvine, CA, and support for global roles where authorized.
Skills & Technologies
Spring
Remote
$70k-95k
About Directive Consulting LLC
Directive is a performance marketing agency for software companies, blending search, paid media, and content strategy to accelerate pipeline growth. Founded in 2014 and headquartered in Irvine, California, the agency serves B2B SaaS clients across North America and Europe through data-driven programs that integrate SEO, PPC, and lifecycle marketing. Services include paid search, paid social, marketing automation, and revenue operations consulting, delivered by cross-functional teams focused on measurable pipeline and ARR impact rather than vanity metrics.
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