Job Overview
Location
Remote
Job Type
Full-time
Category
Marketing
Date Posted
February 12, 2026
Full Job Description
đź“‹ Description
- • This is a pivotal opportunity for a seasoned Paid Media & Performance Specialist to take the reins of a rapidly growing, patient-first medical practice's internal marketing function. You will be instrumental in transitioning from an agency-led model to building a high-performing, in-house marketing powerhouse, with a keen focus on culturally fluent messaging, unwavering accountability, and demonstrably measurable patient acquisition outcomes. This role is designed for an individual who thrives in a hands-on leadership capacity, possessing the strategic vision to define paid media direction and the executional prowess to bring it to life across key digital platforms.
- • You will own the end-to-end paid media strategy and execution, primarily focusing on Meta (Facebook & Instagram) and TikTok, with a clear roadmap for future expansion into Google Ads. Your primary objective will be to develop and implement robust acquisition strategies that are laser-focused on generating qualified patient leads, driving bookings, and achieving exceptional cost efficiency. This involves meticulous campaign setup, precise targeting, strategic budget allocation, compelling creative development, and continuous, data-driven optimization.
- • A core component of your role will be to foster a culture of relentless testing and learning. You will be expected to continuously experiment with different audiences, ad creatives, messaging variations, and campaign structures to identify what resonates most effectively with our target patient demographic and to drive incremental performance improvements.
- • Performance tracking and analytics are paramount. You will be responsible for diligently monitoring and reporting on critical key performance indicators (KPIs) such as Cost Per Acquisition (CPA), Cost Per Lead (CPL), Return on Ad Spend (ROAS), booking conversion rates, and other relevant metrics. Your ability to translate complex performance data into clear, concise insights and actionable plans will be crucial for informing strategic decisions and demonstrating marketing's impact.
- • Ensuring the accuracy of tracking and attribution across all campaigns and platforms will be a key responsibility. You will collaborate closely with internal tools and platforms to maintain data integrity and provide a reliable foundation for performance analysis.
- • You will be tasked with preparing insightful weekly performance reports. As the marketing function matures, this reporting cadence will evolve to bi-weekly, ensuring consistent and transparent communication of results and progress.
- • Beyond execution, you will provide strategic direction for ad creatives and social content. This involves collaborating closely with creative and content partners to ensure all assets are not only visually appealing but also strategically aligned with performance goals and brand messaging.
- • Identifying emerging creative trends and opportunities, particularly within the healthcare sector and the dynamic landscape of short-form video, will be essential for staying ahead of the curve and maintaining a competitive edge.
- • A significant aspect of this role involves developing and refining culturally relevant messaging tailored specifically for a Spanish-speaking Latino patient audience. This goes beyond simple translation; it requires a deep understanding of cultural nuances, appropriate tone, and the intent behind communication to ensure messages resonate authentically and effectively.
- • You will advise on content themes and hooks that are most likely to capture the attention and interest of this specific demographic, fostering trust and encouraging engagement.
- • As a foundational member of the internal marketing team, you will play a vital role in establishing efficient internal marketing processes, workflows, and comprehensive documentation. This will create a scalable and sustainable operational framework.
- • You will actively participate in the hiring and onboarding of future marketing team members, contributing to the growth and development of a high-performing team.
- • You will serve as the primary internal point of contact for all marketing-related activities, liaising with other departments and stakeholders as needed.
- • Success in this role will be measured by tangible improvements in patient lead flow, a reduction in patient acquisition costs, and a demonstrable increase in campaign iteration speed compared to previous agency timelines. You will provide clear visibility into marketing performance and spend, and lay the groundwork for a scalable internal marketing foundation that supports the long-term growth trajectory of the practice.
- • This is a unique opportunity to directly replace an external agency, build an internal marketing engine from the ground up, and make a profound impact on patient growth. You will shape culturally relevant acquisition strategies and play a foundational role in scaling a mission-driven medical practice dedicated to providing high-quality, accessible care.
- • Please note: This role is open to candidates based in LATAM, Africa, and Eastern Europe. As this role supports U.S.-based clients, candidates must be available to work during U.S. business hours, specifically aligned with the Central Standard Time (CST) zone (9 AM - 5 PM CST).
🎯 Requirements
- • Minimum of 5 years of experience in performance marketing or paid media, with a proven track record of successfully running paid campaigns that have delivered measurable results.
- • Strong expertise with Meta Ads Manager; experience with TikTok Ads is strongly preferred.
- • Fluency in both English and Spanish, coupled with strong cultural fluency and the ability to craft messaging that resonates authentically with a Spanish-speaking Latino patient audience.
- • Highly analytical mindset with a demonstrated test-and-learn approach to campaign optimization and a comfort level with owning both strategy and execution in a lean, fast-paced environment.
🏖️ Benefits
- • Fully remote work environment, offering flexibility and work-life balance.
- • Opportunity to build and lead an internal marketing function from its inception, shaping strategy and processes.
- • Direct impact on patient acquisition and the growth of a mission-driven healthcare organization.
- • Competitive compensation package commensurate with experience and expertise.
- • Potential for professional growth and development as the marketing team scales.
Skills & Technologies
Remote
About Scale Army Careers
Scale Army Careers is a platform dedicated to providing information and resources for individuals interested in pursuing a career within the military. It aims to bridge the gap between potential recruits and the opportunities available in various branches of the armed forces. The website offers insights into different roles, training programs, and the overall lifestyle associated with military service. It serves as a comprehensive guide for those seeking to understand the requirements, benefits, and challenges of a career in the army. The platform emphasizes career development and personal growth within a structured and disciplined environment, highlighting the value of service and commitment.
