Paid Media Specialist

📋 Description

• • Execute end-to-end paid media campaigns across Google Ads, Meta Ads Manager, and LinkedIn Ads to drive demand generation for a B2B SaaS company.
• • Implement and optimize campaign structures including ad groups, keywords, audiences, and bidding strategies to maximize efficiency and ROI.
• • Monitor daily campaign performance, track budget pacing, and adjust allocations to ensure spend alignment with KPIs and quarterly goals.
• • Conduct A/B testing on ad creatives, landing pages, and audience segments to identify high-performing variants and scale winning strategies.
• • Maintain rigorous campaign organization by naming conventions, tagging, and documentation to support cross-functional collaboration and reporting.
• • Collaborate with the demand generation team to align paid media efforts with broader marketing and sales objectives.
• • Utilize conversion tracking and analytics integrations to measure campaign effectiveness and attribute leads to specific channels and campaigns.
• • Ensure all campaigns comply with platform policies and internal brand guidelines while maintaining high standards of accuracy and quality.
• • Respond swiftly to performance fluctuations by diagnosing issues such as declining CTR, rising CPC, or low conversion rates and implementing corrective actions.
• • Automate repetitive tasks and streamline workflows to increase testing cadence and operational efficiency across paid channels.
• • Provide regular performance summaries and insights to the Head of Growth, highlighting key learnings, opportunities, and risks.
• • Maintain up-to-date knowledge of platform updates, new ad formats, and algorithm changes across Google, Meta, and LinkedIn to leverage emerging capabilities.
• • Work remotely as part of a distributed team, maintaining consistent communication and alignment through digital collaboration tools.
• • Support lead generation initiatives by targeting ideal customer profiles through precise audience segmentation and retargeting strategies.
• • Partner with content and design teams to ensure ad creatives align with campaign messaging and brand voice.
• • Track and report on key metrics including cost per lead, click-through rate, conversion rate, and return on ad spend (ROAS).