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Paid Media Specialist (B2B LinkedIn)

Prelude

Job Overview

Location

Paris

Job Type

Full-time

Full Job Description

📋 Description

• Own and scale Prelude’s entire LinkedIn paid-media engine—budget, creative, targeting, bidding, and attribution—turning it into a predictable, ROI-positive pipeline machine for our B2B authentication platform.
• Design quarterly and monthly LinkedIn campaign roadmaps that map directly to pipeline and revenue targets; translate sales priorities (enterprise vs. mid-market, EU vs. US expansion) into audience blueprints, funnel stages, and creative angles.
• Build, launch, and continuously A/B test campaigns: Sponsored Content, Conversation Ads, Lead Gen Forms, Dynamic Ads, and retargeting layers—experimenting with copy, visuals, offers, and CTAs to maximise CTR, CPL, and ultimately SQL volume.
• Manage budgets ranging from pilot tests to six-figure annual spends; re-allocate weekly based on cohort-level performance, CAC payback, and sales feedback, ensuring every euro is traceable to closed-won revenue.
• Produce weekly dashboards (LinkedIn Campaign Manager + HubSpot + Salesforce) that surface cost-per-lead, MQL→SQL conversion, pipeline influence, and LTV:CAC; present findings to founders, sales, and product to steer roadmap decisions.
• Collaborate tightly with sales to define lead-scoring rules, follow-up SLAs, and nurture sequences; sit in on pipeline calls to hear first-hand how messaging resonates and iterate creative accordingly.
• Partner with product marketing to translate complex authentication and fraud-prevention features into crisp, benefit-led ad copy that speaks to CTOs, CPOs, and Heads of Growth at fast-scaling tech companies.
• Maintain a rigorous testing backlog: audience expansion (job titles, company lists, technographics), creative formats (video, carousel, gated assets), bidding strategies (CPC vs. CPM vs. automated), and attribution windows.
• Ensure brand consistency across all LinkedIn assets while still pushing creative boundaries; brief and manage freelance designers or agencies when additional creative bandwidth is required.
• Monitor competitive landscape and LinkedIn product releases (e.g., new ad formats, AI tools) to keep Prelude ahead of the curve; share best-practice playbooks with the broader growth team.
• Contribute to cross-channel experiments—sync LinkedIn audiences with Google Search, Capterra, and email retargeting—to build a unified, full-funnel acquisition strategy.
• Champion a culture of data-driven growth: document experiments, maintain naming conventions, and build scalable processes so the channel can 10× without proportional headcount increase.

🎯 Requirements

• 2+ years hands-on experience managing LinkedIn Ads in a B2B SaaS environment with measurable pipeline impact (SQLs, revenue).
• Proven track record of scaling ad budgets while maintaining or improving CAC and LTV:CAC ratios.
• Deep fluency in LinkedIn Campaign Manager, HubSpot, Salesforce (or equivalent CRM) and attribution tooling; comfortable writing basic SQL or using BI tools to surface insights.
• Strong analytical mindset—able to design experiments, interpret statistical significance, and translate numbers into actionable recommendations.
• Exceptional copywriting and creative judgement for technical B2B audiences; can craft concise, high-conversion ad copy without jargon overload.
• Fluent English (C1+) for copy and stakeholder communication; conversational French is a plus for Paris office collaboration.

🏖️ Benefits

• Competitive base salary benchmarked to Paris tech market plus performance-based bonus.
• Hybrid model: 3 days in our Paris office (Sentier district) + 2 days remote; 4 weeks “work-from-anywhere” annually.
• Top-tier gear (MacBook Pro, 4K monitor, ergonomic chair) and full remote-office stipend.
• 100 % of commute costs to Paris office reimbursed (Navigo or bike scheme).
• Private health insurance (Alan Blue) + Swile meal vouchers + premium gym membership (Gymlib or ClassPass equivalent).
• Annual all-company offsite in a European destination (think Alps chalet or Mediterranean villa) with partners invited.

Skills & Technologies

Remote

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About Prelude

Prelude offers a robust OTP and SMS verification API designed to empower developers with essential phone verification capabilities. This platform allows businesses to send verification messages globally, ensuring top deliverability, competitive pricing, and a spam-free experience. Serving a diverse clientele across Fintech, Consumer Apps, Dating & Social, Mobility, and B2B Software sectors, Prelude provides an optimal combination of delivery success and cost-efficiency crucial for scaling operations. The API is lauded for its ease of use, comprehensive dashboard, and detailed reporting, earning the trust of notable clients like BeReal, Locket, Feels, and Bitstack who value its professional service and aggregated best traffic.

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