Job Overview
Location
Remote
Job Type
Full-time
Category
Marketing
Date Posted
February 12, 2026
Full Job Description
đź“‹ Description
- • Scale Army Careers is actively seeking talented and experienced Paid Media Specialists to join our dynamic talent pipeline. This is an exceptional opportunity for professionals based in Latin America, Africa, and Eastern Europe to engage with U.S.-based clients and contribute to impactful digital marketing strategies. As a Paid Media Specialist, you will be instrumental in developing, executing, and optimizing paid advertising campaigns across a variety of leading digital platforms. Your expertise will directly influence client success by driving lead generation, improving key performance indicators, and maximizing return on investment.
- • The core of your role will involve the comprehensive management of paid media campaigns. This includes, but is not limited to, Google Ads, Meta (Facebook and Instagram), TikTok, and LinkedIn. You will be responsible for the entire campaign lifecycle, from initial setup and audience targeting to ongoing monitoring, optimization, and final reporting. A deep understanding of each platform's nuances and best practices is crucial for success.
- • A significant focus of this position is on campaign optimization. You will be tasked with meticulously analyzing campaign performance data to identify areas for improvement. Your primary objective will be to enhance key metrics such as Cost Per Lead (CPL), Cost Per Acquisition (CPA), and Return on Ad Spend (ROAS). This requires a proactive and analytical approach, constantly seeking ways to refine targeting, ad creative, bidding strategies, and landing page experiences to achieve optimal results.
- • Lead generation will be a central theme in many of the campaigns you manage. You will design and implement paid strategies specifically aimed at capturing high-quality leads for our clients. This involves understanding client objectives, defining target audiences, crafting compelling ad copy and visuals, and ensuring seamless integration with lead capture mechanisms. Your success will be measured by your ability to consistently increase the volume and quality of leads generated, directly contributing to client business growth and demonstrating a strong ROI.
- • A data-driven approach is non-negotiable in this role. You will leverage a variety of analytics tools to monitor campaign performance in real-time. Generating comprehensive reports that not only present data but also offer actionable insights and strategic recommendations will be a key responsibility. Your ability to translate complex data into clear, concise, and impactful narratives will be highly valued.
- • While this role offers a degree of autonomy, effective collaboration is also essential. You will be expected to share your insights, findings, and strategic recommendations with both our internal Scale Army team and our clients. Building strong working relationships and communicating effectively across different stakeholders will be vital for the success of the campaigns and your professional growth.
- • This is not a single, fixed position but rather an ongoing pipeline for talented paid media professionals. By submitting your application, you are expressing interest in being part of a network of experts who are considered for various paid media roles across a diverse range of client projects and industries. We maintain a database of skilled individuals, and you will be contacted directly when your unique experience and skill set align with specific client needs.
- • The flexibility to work during U.S. business hours is a mandatory requirement, as you will be supporting clients operating within these time zones. This ensures seamless communication and timely campaign management. We are looking for individuals who are proactive, results-oriented, and possess a strong desire to continuously learn and adapt in the ever-evolving landscape of digital advertising.
- • Successful candidates will demonstrate a proven track record in managing paid media campaigns, a deep understanding of analytics and optimization techniques, and a passion for driving measurable business outcomes. Your ability to think strategically, execute tactically, and communicate effectively will set you apart.
- • This role is ideal for individuals seeking continuous engagement with diverse clients and projects, offering a platform to hone your skills and expand your professional network. We are committed to building a robust talent pool of paid media experts ready to scale with our clients' needs.
🎯 Requirements
- • Proven experience managing paid media campaigns across Google Ads, Meta (Facebook/Instagram), TikTok, and/or LinkedIn.
- • Strong analytical skills with the ability to interpret data, generate reports, and derive actionable insights to optimize campaign performance (CPL, CPA, ROAS).
- • Demonstrated experience in lead generation campaign strategies and execution.
- • Availability to work during U.S. business hours, aligning with client time zones.
- • Excellent communication and collaboration skills, with the ability to share insights effectively.
🏖️ Benefits
- • Opportunity to work with a diverse range of U.S.-based clients across various industries.
- • Be part of an ongoing talent pipeline, providing continuous opportunities for engagement.
- • Develop and hone your paid media expertise through varied project experiences.
- • Flexible remote work arrangement.
- • Access to a network of marketing professionals and potential for future project-based or ongoing roles.
Skills & Technologies
Remote
About Scale Army Careers
Scale Army Careers is a platform dedicated to providing information and resources for individuals interested in pursuing a career within the military. It aims to bridge the gap between potential recruits and the opportunities available in various branches of the armed forces. The website offers insights into different roles, training programs, and the overall lifestyle associated with military service. It serves as a comprehensive guide for those seeking to understand the requirements, benefits, and challenges of a career in the army. The platform emphasizes career development and personal growth within a structured and disciplined environment, highlighting the value of service and commitment.
