Paid Search Specialist

📋 Description

• • **Drive Performance and Scale Growth in a High-Impact E-commerce Role:** Join a rapidly expanding wellness e-commerce brand as a Paid Search Specialist, where you will be instrumental in scaling digital acquisition channels and driving sustainable growth. This is a unique opportunity to take ownership of search engine marketing (SEM) efforts, with a primary focus on Google Ads and YouTube advertising, directly impacting revenue and market visibility. You will be at the forefront of expanding our product portfolio and navigating the increasingly competitive paid media landscape by investing heavily in SEM to achieve market-leading impression share and performance.
• • **Lead and Optimize Google Ads Campaigns for Maximum Impact:** As the Paid Search Specialist, you will be responsible for the end-to-end management and optimization of Google Ads campaigns. This includes developing and executing strategies to achieve top-tier impression share, ensuring our brand stands out in a crowded marketplace. You will launch and scale SEM campaigns for new product lines, employing strategic keyword targeting and competitive positioning to capture market share and drive conversions. Your expertise will be crucial in exploring and leveraging emerging Google advertising products to stay ahead of the curve and unlock new growth avenues.
• • **Master Technical Operations and Data-Driven Optimization:** This role requires a deep understanding of the technical intricacies of Google's advertising ecosystem. You will manage the technical aspects of Google Merchant Center, ensuring policy compliance and swiftly resolving any issues to maintain seamless campaign operation. A core part of your responsibility will be daily monitoring of campaign performance, implementing data-driven optimizations to enhance Return on Ad Spend (ROAS), Click-Through Rates (CTR), and conversion rates. You will develop and execute rigorous testing strategies across various campaign elements, including ad copy, bidding strategies, audience targeting, and campaign structures, to continuously refine performance and maximize efficiency.
• • **Conduct In-Depth Analysis and Foster Cross-Functional Collaboration:** To identify new growth opportunities, you will conduct comprehensive keyword research and competitive analysis, staying informed about market dynamics and competitor strategies. Collaboration is key in this role; you will work closely with creative strategy and production teams to develop high-converting ad creative and optimize landing page experiences that resonate with our target audience. You will be responsible for creating detailed performance reports, presenting insightful findings, and providing actionable recommendations to stakeholders. Continuous learning is essential, so you will stay current on all Google Ads updates, new features, and evolving SEM industry trends.
• • **Contribute to Broader Paid Marketing Initiatives:** Beyond core SEM responsibilities, you will have the opportunity to support additional paid marketing initiatives as needed, broadening your experience and contributing to the overall digital growth strategy. This role is ideal for a hands-on SEM specialist with a strong background in e-commerce who thrives in fast-paced, high-growth environments and is eager to make a tangible impact. You will report directly to the Director of Digital Growth, benefiting from mentorship and strategic guidance while enjoying a flexible, remote, part-time structure.
• • **Embrace a Flexible, High-Growth Opportunity:** This position offers the chance to play a pivotal role in scaling a high-growth wellness e-commerce brand through best-in-class paid search execution. You will own a critical acquisition channel, collaborate closely with dynamic cross-functional teams, and directly influence growth outcomes. The role is fully remote and part-time (20 hours per week), offering flexibility while demanding a high level of execution and strategic thinking. The ideal candidate is a meticulous, organized, and results-oriented individual with a passion for the wellness community and herbal medicine, possessing a vision for innovative consumer engagement. Your ability to manage multiple projects, maintain strong attention to detail, and execute with speed and a sense of urgency will be paramount to your success. We are looking for a natural problem solver with a positive attitude and high ethical standards who is ready to contribute to a mission-driven company.