Paid Social Executive

📋 Description

• • As a Paid Social Executive at Veezu, you will be instrumental in driving significant business growth through the strategic planning, execution, and optimization of high-impact paid social media campaigns. This role is pivotal in acquiring new passengers, fostering customer loyalty, and enhancing brand engagement across a multitude of digital platforms, directly contributing to Veezu's mission as the UK's leading technology platform for taxi and private hire services.
• • In this dynamic position, you will take the lead in the comprehensive lifecycle of paid social campaigns. This includes meticulous planning, creative development, precise technical setup, and seamless execution across key platforms such as Meta, TikTok, Reddit, and YouTube. Your day-to-day responsibilities will involve the constant monitoring and agile optimization of these campaigns, with a sharp focus on achieving and surpassing critical performance indicators (KPIs) like Return on Investment (ROI), Cost Per Acquisition (CPA), Click-Through Rate (CTR), and the crucial metric of app installs. You will be tasked with optimizing campaigns not only for direct response objectives like app downloads and in-app bookings but also for broader goals such as brand awareness and consideration, ensuring a holistic approach to campaign success.
• • A significant part of your role will involve ensuring the integrity and effectiveness of campaign tracking mechanisms. This includes the implementation and diligent maintenance of accurate campaign tracking, pixel integration, and conversion tracking setups, which are fundamental for data-driven decision-making and performance attribution. You will also be responsible for the astute management of campaign budgets, ensuring that all expenditures are meticulously tracked, effectively controlled, and consistently aligned with overarching performance targets and business objectives. Furthermore, you will foster a close and collaborative relationship with our in-house creative team. Together, you will work to develop and refine high-performing ad creative and compelling copy, employing a rigorous test-and-learn methodology to continuously gather insights that will inform and enhance future campaign strategies and creative outputs.
• • Beyond campaign execution, you will be a key contributor to the analytical and reporting functions of the Performance Marketing team. This involves producing clear, concise, and actionable daily, weekly, and monthly reports that not only present performance data but also offer insightful analysis and strategic recommendations for improvement. You will delve deep into the performance of various audiences, creative assets, and ad placements to identify emerging trends, uncover untapped opportunities for growth, and provide data-backed insights that guide strategic decisions. A crucial aspect of this will be your ability to confidently present campaign results, performance insights, and strategic recommendations to internal stakeholders, ensuring alignment and buy-in across different departments.
• • Collaboration and innovation are at the core of this role. You will work hand-in-hand with the Performance Marketing Manager to proactively identify new opportunities, explore emerging platforms, and evaluate innovative technologies that can elevate our campaign strategies and drive further growth. Cultivating strong, professional relationships with platform representatives from major players like Meta and TikTok will be essential, allowing you to leverage their expertise, gain early access to insights, and explore beta opportunities. Your proactive engagement will also extend to contributing fresh ideas for new campaigns, innovative creative approaches, and continuous process improvements within the team, fostering a culture of ongoing development and excellence.
• • To ensure Veezu remains at the forefront of the industry, you will be expected to maintain a keen awareness of the market and industry landscape. This includes staying rigorously up-to-date with the latest platform updates, algorithm changes, and evolving trends within the paid social media space. You will be encouraged to share these valuable insights and best practices with the wider marketing team, contributing to a collective enhancement of overall marketing performance. A commitment to maintaining our ISO27001 certification and upholding high standards for Information Security compliance will also be a key responsibility, ensuring the security and integrity of our data and systems.
• • About the team and company: Veezu is the UK's fastest-growing taxi and private hire technology platform, revolutionizing mobility across hundreds of UK towns and cities. As a tech-driven on-demand service, we are dedicated to supporting and empowering our hyper-local communities. Joining the in-house Performance Marketing team means you'll be at the forefront of promoting our brand, attracting a vast new passenger base, and actively shaping the future of transportation in the UK. This is an opportunity to be part of a rapidly expanding company with a strong mission and a significant impact.
• • In this role, you will gain invaluable experience in managing and scaling paid social campaigns across a diverse range of platforms, developing a deep understanding of performance marketing principles, and honing your analytical and reporting skills. You will have the opportunity to work with cutting-edge advertising technologies, build strong relationships with key industry players, and contribute directly to the strategic direction of a leading tech company. This position offers a clear path for professional development and the chance to make a tangible impact on business success.