Paid Social Strategist (Remote US) - Future Opening

📋 Description

• • Are you a driven and analytical marketing professional with a deep-seated passion for the dynamic world of social media advertising? Do you thrive in collaborative environments, eager to build innovative strategies and contribute to a winning team culture? If so, Abe Global Inc. is seeking a talented Paid Social Strategist to join our forward-thinking organization.
• • Abe is a specialized consultancy dedicated exclusively to the art and science of social media advertising. We pride ourselves on being a nexus of innovative strategies, empowering our clients to harness the full potential of platforms like LinkedIn and Meta to effectively reach, engage, and convert their target audiences. This is an exceptional opportunity to become an integral part of a bold, transformational agency that is experiencing significant growth and remains committed to a culture where the best ideas prevail.
• • We are a future-focused company, actively seeking a Paid Social Strategist with a robust growth mindset to contribute to our evolving team. Our unique methodology, Customer Generation, prioritizes SQLs and Customers over traditional metrics like MQLs, ensuring a focus on tangible business outcomes. Reporting directly to the Associate Director, this role is a cornerstone of our social media team and offers a unique chance to be on the ground floor of a rapidly expanding specialty agency.
• • In this pivotal role, you will serve as the Paid Social Strategist (with an internal title of Account Strategist, LinkedIn Advertising), working intimately with our mid-market and enterprise clients. You will be the primary point of contact for communicating campaign results, developing bespoke strategies tailored to individual client needs, and executing all paid media deliverables. This position provides an unparalleled opportunity to gain extensive experience in crafting high-performing LinkedIn strategies specifically for B2B businesses, a critical channel for many of our clients.
• • Your core responsibilities will encompass overseeing and leading a portfolio of social media accounts, acting as direct support and a trusted advisor to client contacts. You will engage in weekly communication with any vendors or operational partners to ensure seamless alignment on assigned tasks, uphold work quality standards, and identify opportunities for continuous improvement in our collaborative dynamics.
• • A key aspect of this role involves the strategic development of client campaigns on a quarterly basis. You will be responsible for creating, meticulously maintaining, and actively optimizing budgets for all paid media campaigns, ensuring maximum efficiency and return on investment. A deep understanding of each client's unique market positioning and value proposition is paramount to success.
• • You will also be tasked with confirming the accuracy of lead routing within our CRM systems, ensuring that valuable leads are directed to the appropriate teams for follow-up. Personal productivity and efficient utilization of resources will be critical measures of success in this role. Close collaboration with the Associate Director is essential to ensure that both internal agency goals and client objectives are consistently met and exceeded.
• • Furthermore, you will cultivate a strong understanding of the value and application of Programmatic campaigns within the broader paid media landscape. A significant part of your role will involve driving cross-sells, upsells, and referrals by nurturing strong client relationships and leveraging your professional network.
• • You will execute and meticulously optimize advertising campaigns across LinkedIn, including crafting compelling ad copywriting, developing targeted audience segments (TAM development), and refining targeting parameters to maximize ROI. This hands-on execution, combined with strategic oversight, is what makes this role so impactful. Success will be measured not only by campaign performance but also by your ability to build trust, foster long-term client relationships, and contribute to the overall growth of the agency and its clients.
• • This role is ideal for someone who is both competitive and intensely curious, a true problem-solver who thrives on challenges. You will be at the forefront of the industry, constantly seeking opportunities for professional growth and eager to share your insights with the team. The ability to organize, prioritize, and manage multiple projects simultaneously without compromising quality is essential. You are quality-obsessed, maintaining a high standard for your work while retaining your passion for impactful advertising. Occasional travel to visit clients, approximately once per year per client or as needed, may be required to foster strong in-person relationships.