Partner Marketing Manager

📋 Description

• • As a Partner Marketing Manager at saas.group, you will play a pivotal role within the Prerender team, one of our most significant brands. Prerender has established itself as a leader in empowering marketers for nearly a decade, enabling them to create dynamic, complex, and search engine-optimized JavaScript websites. By eliminating indexing and crawling limitations, Prerender helps over 100,000 websites globally serve more than 2.7 billion web pages to crawlers, significantly boosting their organic search rankings.
• • In this strategic position, you will collaborate closely with the Head of Partnerships and the Head of Marketing to conceptualize, implement, and scale robust partner programs designed to drive substantial revenue growth. Your primary focus will be on developing and executing impactful co-marketing campaigns in conjunction with our agency and technology partners. This involves creating essential partner-facing enablement resources and ensuring partners remain actively engaged and successful in generating qualified sales pipeline for Prerender.
• • A key responsibility will be the design and execution of comprehensive co-marketing campaigns. These initiatives will encompass a variety of engaging formats, including joint webinars, compelling case studies, collaborative events, and strategic content syndication efforts, all aimed at generating qualified leads and fostering pipeline growth.
• • You will be instrumental in building and maintaining a suite of essential partner-facing collateral. This includes developing detailed playbooks, clear onboarding decks, concise one-pagers, and comprehensive FAQ documents to equip partners with the knowledge and tools they need to succeed.
• • Supporting the onboarding and activation of new solution partners, particularly agencies, will be a critical function. Your efforts will focus on enabling these partners to generate valuable referrals and drive business for Prerender efficiently and effectively.
• • Proactive partner communication is vital. You will plan and execute regular communications, such as newsletters, enablement webinars, and updates via our partner portal or Slack channels, to ensure partners are consistently informed, engaged, and motivated.
• • You will coordinate the announcement of new partnerships and identify joint public relations opportunities with key agencies and technology partners, amplifying our collective reach and impact.
• • Close collaboration with the Product Marketing Manager is essential to ensure that partners are equipped with consistent and accurate product and sales messaging. This includes developing and distributing battlecards, defining clear positioning, and providing ROI tools to support partner sales efforts.
• • You will contribute to the strategic launch of a tiered partner program, including a certification track. This involves developing badges, creating learning content, and updating the partner portal to reflect program tiers and benefits.
• • A crucial aspect of your role will be tracking and reporting on the tangible impact of partner marketing initiatives. This includes measuring campaign ROI, monitoring partner-sourced pipeline, and quantifying revenue contribution to demonstrate the value of the partner program.
• • This role offers a unique opportunity to shape and scale a critical growth channel for a leading SaaS product, contributing directly to the company's success and expansion within the digital marketing ecosystem. You will be at the forefront of building strategic alliances that drive mutual growth and enhance customer value.