Job Overview
Location
US Remote
Job Type
Full-time
Category
Marketing
Date Posted
April 15, 2026
Full Job Description
đź“‹ Description
- • The Principal Demand Generation Campaign Manager is a strategic, hands-on owner responsible for driving expansion, cross-sell, and upsell pipeline within MeridianLink’s existing customer base by owning the strategy, planning, execution, and optimization of high-impact customer demand programs that increase product adoption and accelerate pipeline for Customer Sales.
- • Day to day, the role involves owning customer demand strategy for assigned products and segments, planning and executing integrated demand programs across email, paid media, digital advertising, webinars, events, content syndication, and sales-triggered campaigns, translating customer data and intent signals into actionable audience segmentation and messaging strategies, and driving pipeline outcomes by owning performance against KPIs including engagement, MQLs, sales-ready accounts, pipeline dollars, and revenue influence.
- • The role partners closely with Customer Sales, Product Marketing, RevOps, and Customer Marketing to identify high-intent signals, activate targeted campaigns, and deliver measurable pipeline impact, while collaborating cross-functionally with Product Marketing, Customer Marketing, Sales, Digital, and Creative to develop compelling, customer-specific content and assets.
- • The person in this role can learn to set standards that scale customer demand generation by developing playbooks, best practices, and reporting frameworks, sharing insights and recommendations, and improving cross-functional ways of working to increase pipeline impact, while gaining deep expertise in B2B SaaS demand generation, account-based marketing, and revenue operations within a growing fintech-focused organization.
🎯 Requirements
- • 6–8+ years of experience in B2B demand generation, lifecycle marketing, or digital marketing, ideally in B2B SaaS or fintech
- • Proven success driving expansion, cross-sell, or post-sale demand within an existing customer base
- • Hands-on experience with marketing automation and CRM platforms, including campaign build, reporting, and optimization
- • Strong understanding of customer lifecycle marketing, account-based approaches, and sales-aligned campaign execution
- • Highly analytical and data-driven, with the ability to turn insights into clear actions and recommendations
- • Excellent collaboration and communication skills, with confidence partnering with Sales and senior stakeholders
🏖️ Benefits
- • Opportunity to own and scale high-impact customer demand programs that directly influence revenue and product adoption
- • Collaborative, cross-functional environment working closely with Sales, Product Marketing, RevOps, and Customer Marketing teams
- • Ability to develop and implement playbooks, best practices, and reporting frameworks that improve cross-functional ways of working
- • Exposure to advanced marketing automation and CRM platforms (e.g., HubSpot, Marketo, Salesforce) at scale
- • Remote work flexibility within the US
- • Professional growth in a strategic, career-level role with subject matter expert expectations
Skills & Technologies
About MeridianLink, Inc.
MeridianLink provides cloud-based software for banks, credit unions, and mortgage lenders to manage loan origination, account opening, credit reporting, and deposit products. The platform automates underwriting workflows, integrates with credit bureaus and core banking systems, and offers analytics for risk management and regulatory compliance. Customers use the APIs and configurable modules to streamline consumer, small-business, and mortgage lending operations while ensuring data security and audit standards.
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