Asana, Inc. logo

Principal Product Manager, AI Growth

Job Overview

Location

Vancouver, BC

Job Type

Full-time

Category

Product Management

Date Posted

April 21, 2026

Full Job Description

đź“‹ Description

  • • As a Principal Product Manager, AI Growth at Asana, you will lead the charge in redefining how humans and AI collaborate through vertical-specific, high-impact workflows, driving product-led growth and AI consumption revenue as part of Asana’s AI-first transformation.
  • • You will define and deliver verticalized AI use cases, develop PLG motions from Copilot to Autopilot, manage strategic LLM partnerships, own critical growth KPIs (AI Net ARR, AI Teammate adoption), and lead acquisition playbooks for emerging LLM-driven channels.
  • • You’ll join a cross-functional Product Management team that works closely with Engineering, Design, Data Science, Marketing, Sales, and GTM to shape Asana’s roadmap and deliver impactful solutions for team productivity and collaboration.
  • • In this role, you’ll achieve ownership of 0→1 AI product innovation, influence executive stakeholders, and build new playbooks for AI-driven revenue in a high-ambiguity environment, advancing your expertise in AI product strategy and growth at scale.

🎯 Requirements

  • • 8–10+ years of product management experience with a focus on growth at B2B SaaS companies
  • • Proven track record in driving top-of-funnel acquisition and activation strategies
  • • Deep experience with AI/ML products, LLM APIs, or third-party platform integrations like ChatGPT or Claude
  • • Strong analytical foundation with expertise in experimentation, A/B testing, and full-funnel optimization
  • • Strategic business acumen to balance user experience with evolving AI-driven revenue models

🏖️ Benefits

  • • Mental health, wellness & fitness benefits
  • • Career coaching & support
  • • Inclusive family building benefits
  • • Long-term savings or retirement plans
  • • In-office culinary options to cater to dietary preferences

Skills & Technologies

Product Management
Senior
Hybrid
$211k-240k

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Asana, Inc. logo
Asana, Inc.
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About Asana, Inc.

Asana is a work management platform designed to help teams organize, track, and manage their work. It provides a centralized space for task management, project planning, and team collaboration, allowing users to assign tasks, set deadlines, and monitor progress. Asana aims to improve clarity and accountability within organizations by offering various views like lists, boards, timelines, and calendars to suit different working styles. The platform integrates with numerous other tools, streamlining workflows and reducing the need to switch between applications. Its goal is to empower teams to achieve their goals more efficiently by providing structure and visibility into their collective efforts.

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