Product GTM Lead

Scribe

Job Overview

Location

San Francisco

Job Type

Full-time

Full Job Description

📋 Description

• As the Product GTM Lead at Scribe, you will take full commercial ownership of the company’s products, bridging the gap between product capabilities and customer needs through strategic positioning, go-to-market execution, and sustained adoption efforts. This role is critical to driving revenue growth and market impact by ensuring that Scribe’s innovations are not only launched effectively but also continuously optimized for real-world use and expansion.
• You will lead product launches and adoption initiatives by partnering closely with the product team to own the full commercial lifecycle—from pre-launch strategy and messaging to post-launch performance analysis and growth programs. This includes quarterbacking launches, identifying adoption gaps, and building targeted campaigns to move key metrics.
• You will develop compelling messaging and positioning for products, features, and thematic campaigns, translating complex capabilities into clear, persuasive narratives that resonate with target audiences and drive action across channels.
• You will surface and act on customer insights to inform product strategy, roadmap priorities, and even UI copy, ensuring that Scribe’s evolution is grounded in real user needs and behaviors.
• You will own audience targeting strategy—identifying, acquiring, and expanding the right buyer and user segments—while setting and tracking the commercial metrics that matter, including opportunities to evolve pricing and packaging as the platform scales.
• You will join a mission-driven, high-trust team at Scribe, a San Francisco-based Workflow AI platform used by over 94% of the Fortune 500 and more than 5 million users across 600,000 businesses. The company values accelerate impact, raise the bar, make users heroes, clear communication, rapid learning, and one-team collaboration—creating an environment where exceptional people do their best work.
• In this role, you will sharpen your strategic GTM acumen, deepen your expertise in B2B product marketing and commercial strategy, and gain end-to-end ownership of product success in a fast-growing, AI-powered startup. You’ll have the opportunity to shape how a category-defining platform reaches and expands its impact, while working alongside some of the kindest, smartest people in tech.

🎯 Requirements

• BA/BS degree and 5+ years of professional experience in product marketing, product management, strategy, or a GTM/commercial role, with emphasis on strategic thinking and impact over specific background
• Exceptional written, verbal, and visual communication skills, with a proven ability to craft compelling messaging and storytelling that persuades audiences to take action
• Strong business discernment, big-picture thinking, and creativity in identifying and capitalizing on market opportunities, including comfort with AI tools and cultural trends
• Experience developing messaging and executing omni-channel campaigns, plus hands-on familiarity with tools like Salesforce, Gong, Customer.io, and Mixpanel
• Strong project management, prioritization, and organizational abilities, combined with high emotional intelligence and cross-functional collaboration skills
• Comfort operating in a fast-growing startup environment and a solid understanding of B2B sales-assisted motions

🏖️ Benefits

• Competitive salary range of $175,000–$220,000 USD, plus equity and comprehensive benefits package
• Access to some of the nicest and smartest teammates in the industry, fostering a culture of kindness, intelligence, and mutual support
• Comprehensive healthcare benefits, flexible PTO, 401(k) plan, parental leave, and commuter benefits for SF office employees
• WFH stipend and hybrid work model (3 days/week in the SF office)
• Opportunities to work with cutting-edge Workflow AI technology used by over 94% of the Fortune 500 and backed by leading investors in a $1B+ valued startup

Skills & Technologies

Senior

Onsite

$175k-220k

Degree Required

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Scribe

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About Scribe

ScribeHow.com is the fastest way to turn any process into a step-by-step visual guide. Our AI screen recorder watches your workflow, auto-writes crystal-clear instructions, adds annotated screenshots, and publishes a branded, shareable how-to in minutes. Replace endless Zoom walk-throughs, stale PDFs, and ticket backlogs with living docs that customers, teammates, and new hires can replay, search, and translate instantly. Built for SaaS onboarding, SOPs, support, and training, ScribeHow slashes ramp-up time, cuts support volume, and keeps knowledge always up to date so teams scale without slowing down.

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