Product Marketing

Clay Labs Inc.

Job Overview

Location

New York

Job Type

Full-time

Full Job Description

📋 Description

• Product Marketing at Clay Labs Inc. is a strategic role focused on shaping how the company’s innovative AI-powered growth platform is positioned, messaged, and brought to market — directly influencing revenue generation and market differentiation in a high-growth, category-defining space.
• The role sits at the intersection of product, sales, and growth, requiring a blend of strategic thinking and tactical execution to ensure Clay’s value is clearly communicated, understood, and leveraged by go-to-market teams to win against competitors and expand into new verticals.
• You will own Clay’s core narrative and messaging frameworks, ensuring they are precise, compelling, and tailored to distinct buyer personas and segments, enabling sales and marketing teams to articulate unique value in crowded markets.
• You will develop and maintain competitive intelligence assets such as battlecards, win/loss analyses, and market trend reports that equip revenue teams with actionable insights to overcome objections and win deals.
• You will design and deliver sales enablement tools — including training programs, playbooks, and collateral — that improve rep effectiveness, shorten sales cycles, and increase conversion rates across both sales-led and product-led motions.
• You will partner closely with Product to influence roadmap decisions, packaging, and pricing strategies, translating technical capabilities into market-relevant value propositions and use cases that resonate across industries.
• You will build and scale customer proof points — including case studies, ROI frameworks, and reference programs — that provide social proof and validate Clay’s impact for prospects and customers.
• You will lead go-to-market strategy for new verticals, defining ideal customer profiles (ICPs), crafting entry playbooks, and aligning positioning with automated campaigns and funnel optimization efforts led by GTM Engineering and Growth teams.
• You will establish feedback loops between market experiments and product positioning, using performance data to continuously refine messaging, targeting, and value articulation based on real-world results.
• You will operate within Clay’s unique culture of high agency, first-principles thinking, and creativity — where initiative is rewarded, ambiguity is embraced, and impact is measured by outcomes, not activity.
• You will collaborate with a diverse, passionate team of builders, artists, and thinkers who bring unconventional backgrounds to problem-solving, fostering an environment where innovation thrives beyond traditional SaaS norms.
• You will have access to world-class coaching resources focused on creativity, leadership, and personal development, enabling continuous growth in both professional and personal dimensions.
• You will contribute to a company that has achieved $100M+ in revenue, a $5B valuation, and backing from top-tier investors like Sequoia and CapitalG — offering the chance to scale impact in a proven, high-trajectory organization.

🎯 Requirements

• 8-10 years of professional experience in product marketing, go-to-market strategy, or related fields, with prior experience in product, sales, investment banking, or consulting considered a plus.
• 4+ years of hands-on experience in B2B SaaS product marketing at high-growth companies with complex product portfolios and multiple go-to-market motions.
• Proven ability to partner effectively with GTM leaders to build revenue foundations, drive growth initiatives, and influence cross-functional outcomes through trusted collaboration.
• Demonstrated experience navigating both sales-led and product-led growth models, with fluency in aligning messaging, enablement, and incentives across each.
• Strong product fluency — comfort working with technical products, engaging deeply with engineering and product teams, and translating capabilities into clear, buyer-specific value propositions.
• Impact-oriented mindset with deep understanding of customer buying processes, sales cycles, and revenue funnel diagnostics — able to identify leaks, test hypotheses, and optimize for conversion and retention.

🏖️ Benefits

• Access to free, world-class coaching in creativity, management, and personal development for all employees.
• Opportunity to work in a uniquely vibrant culture where team members pursue diverse passions — from DJing and skydiving to social work and psychedelic therapy — fostering authenticity and innovation.
• Eligibility to participate in community equity offerings, allowing customers, partners, and club members to own a stake in Clay’s success.
• Exposure to and collaboration with elite clients including Anthropic, Notion, Google, and Ramp, providing high-impact learning and networking opportunities.
• Involvement in a company that recently completed a $100M Series C and a second employee tender offer at a $5B valuation, signaling strong financial backing and liquidity potential.
• Membership in a thriving ecosystem of 11,000+ customers, 150+ integration partners, 125+ agencies, 50+ Clay clubs, and 30k+ Slack community members — creating rich network effects and partnership opportunities.

Skills & Technologies

Onsite

Degree Required

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Clay Labs Inc.

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About Clay Labs Inc.

Clay Labs offers a no-code platform that aggregates public and proprietary data to build lead lists, automate outbound campaigns, and enrich CRM records. It pulls from 75+ data sources, applies AI filters, and integrates with tools like Salesforce, HubSpot, and Slack. The company targets go-to-market teams seeking faster prospect research and personalized outreach at scale.

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