Product Marketing Lead

📋 Description

• • AirOps is at the forefront of a seismic shift in how brands connect with their audiences, pioneering the first end-to-end content engineering platform designed for the AI era. As traditional search gives way to AI-driven discovery, we empower marketing teams to not only get found but to stay found in this evolving landscape. Our recent hyper-growth, marked by a 5x revenue increase in the past year, is a testament to our ability to help leading companies like Ramp, Chime, Carta, and Rippling transform content quality into a sustainable competitive advantage. We are seeking a visionary Product Marketing Lead to spearhead our narrative and drive our go-to-market strategy during this pivotal moment.
• • This role offers a unique opportunity to market a groundbreaking product to a sophisticated audience: marketers themselves. You will be instrumental in guiding them through the most significant transformation the profession has faced in decades. Your audience is discerning, analytical, and actively seeking solutions to navigate the complexities of AI in their work. AirOps is positioned as the essential partner in this journey, enabling thousands of brands to create content that thrives in an AI-dominated discovery environment. You will play a critical role in defining and championing the new identity of marketers as 'Content Engineers,' ensuring this message resonates deeply and drives adoption.
• • As the Product Marketing Lead, you will own the overarching narrative for AirOps. This involves defining and refining our positioning and messaging to establish AirOps as the definitive solution for the future of content strategy and creation. You will translate intricate product capabilities into compelling stories that captivate and persuade our target buyers, from mid-market teams scaling their content operations to enterprise organizations fundamentally rethinking their entire approach. Your focus will extend beyond mere features; you will inspire marketers to embrace the 'Content Engineer' mindset, empowering them to leverage AI effectively and strategically.
• • A core responsibility will be driving our go-to-market (GTM) strategy. You will collaborate closely with leadership, product management, sales, and broader marketing teams to orchestrate successful product launches from inception to execution. This includes owning the GTM calendar, identifying key priorities, and ensuring every launch is underpinned by a clear strategic point of view, supported by compelling assets, and effectively communicated to our target audience. Your efforts will directly contribute to market penetration and revenue growth.
• • You will be a crucial enabler for our sales teams, equipping them with the essential tools and knowledge to excel. This involves crafting high-impact materials such as battlecards, objection handling guides, competitive positioning frameworks, persuasive case studies, and engaging presentation decks. Your approach will be one of co-creation and continuous communication with sales, fostering a collaborative relationship rather than a transactional handover, ensuring our sales force is confident and effective in articulating our value proposition.
• • This is a leadership role with the mandate to build and scale the product marketing function. You will have the autonomy to define how product marketing operates within AirOps, establishing priorities, refining cross-functional collaboration processes, and setting the standard for excellence. As the company continues its rapid growth, you will have the exciting opportunity to recruit, mentor, and build a high-performing product marketing team, shaping the future of our marketing efforts.
• • You will be expected to deeply understand our product, our market, and our customers. This involves conducting market research, analyzing competitive landscapes, and gathering customer feedback to inform product strategy and marketing initiatives. Your insights will be vital in shaping our product roadmap and ensuring we remain aligned with market needs and emerging trends. You will be the voice of the customer within the product organization and the voice of the product within the market.
• • Embracing our guiding principles of Extreme Ownership, Quality, Curiosity, and Play, you will foster a culture of accountability, continuous improvement, and innovation. You will be instrumental in making our customers heroes by providing them with the tools and insights they need to succeed in the new AI-driven marketing world. Your commitment to respectful candor will ensure open communication and effective collaboration across all teams.
• • This role demands a strategic thinker with a hands-on approach, capable of both setting high-level vision and executing tactical initiatives. You will be a key player in AirOps' continued success, driving market leadership and shaping the future of content marketing in the age of AI.