Job Overview
Location
New York
Job Type
Full-time
Category
Marketing
Date Posted
April 3, 2026
Full Job Description
đź“‹ Description
- • As a Product Marketing Manager at Vibe, Inc., you will play a pivotal role in shaping how the market understands and adopts the company’s category-defining streaming TV advertising platform, translating complex product innovations into compelling narratives that drive awareness, adoption, and revenue growth.
- • You will own end-to-end product marketing initiatives — from positioning and messaging to go-to-market strategy, sales enablement, and customer storytelling — ensuring every launch is timely, impactful, and aligned with business objectives.
- • You will collaborate closely with Product, Sales, Customer Success, Design, and Web teams to build high-impact assets, refine GTM motions, and equip the sales team with the tools and confidence needed to win in a fast-moving, high-growth market.
- • You will establish and track measurable PMM impact metrics, leveraging AI-powered insights to monitor competitive dynamics and iterate positioning and enablement assets in real time for continuous improvement.
- • You will contribute to Vibe’s mission of unlocking TV as a performance marketing channel by helping brands achieve measurable ROI, working at the forefront of a $100B opportunity backed by top-tier investors and trusted by over 10,000 brands.
- • You will grow your expertise in B2B SaaS product marketing within a high-performance culture that values Impact, Ambition, and Urgency, gaining ownership over strategic initiatives that directly influence company trajectory and market perception.
🎯 Requirements
- • 4–6 years of product marketing experience in B2B SaaS, enterprise software, or streaming TV/connected TV advertising, with proven ownership over positioning, product launches, or sales enablement.
- • Demonstrated ability to craft messaging that translates technical product capabilities into clear, buyer-ready value narratives that resonate across target segments.
- • A portfolio of sales enablement assets (e.g., one-pagers, decks, battlecards) that you have owned end-to-end, not merely contributed to.
- • Strong writing skills for GTM content, including product announcements, web copy, launch materials, and case studies, with a track record of producing high-quality, conversion-focused materials.
- • Experience implementing at least one AI-automated workflow in your day-to-day work that goes beyond basic AI writing assistance (e.g., for competitive monitoring, asset generation, or performance tracking).
- • Proven ability to work cross-functionally with Product, Sales, and Customer Success teams simultaneously, delivering projects on time and aligning stakeholders around shared goals.
🏖️ Benefits
- • Competitive base salary range of $120,000–$180,000 for New York-based candidates, commensurate with experience.
- • Variable pay tied to measurable objectives, rewarding impact and outcomes rather than arbitrary targets.
- • Hybrid work model requiring in-office collaboration 3 days per week in Vibe’s Flatiron District, NYC headquarters.
- • Comprehensive health benefits including medical, dental, and vision insurance.
- • 401(k) plan with company matching to support long-term financial growth.
- • Unlimited PTO policy, empowering employees to take time as needed based on results, not hours worked.
- • Paid parental leave for all parents, supporting work-life integration during major life events.
- • Annual company offsite retreat, bringing the full team together in a meaningful location to strengthen culture and alignment.
Skills & Technologies
About Vibe, Inc.
Vibe, Inc. offers an easy-to-use Streaming & Connected TV Advertising Platform designed for brands of all sizes, from startups to large enterprises and agencies. The platform empowers marketers to generate leads, increase sales, build awareness, and drive traffic by targeting viewers across 500+ channels with AI optimization, audience targeting, and creative solutions. Vibe simplifies placing brands on TV, even allowing for the creation of TV-ready ads in seconds. Trusted by over 10,000 performance marketers, Vibe has helped generate hundreds of millions in revenue, proving its effectiveness in transforming TV into a measurable performance channel. The platform also boasts a 4.8 out of 5 rating on G2, reflecting its user satisfaction.
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