Product Marketing Manager

Stepful Inc.

Job Overview

Location

New York City

Job Type

Full-time

Full Job Description

📋 Description

• As a Product Marketing Manager at Stepful Inc., you will play a critical role in shaping how the company positions, launches, and enables sales for its growing portfolio of B2B healthcare training products, directly impacting how clinical and workforce buyers understand and choose Stepful’s solutions.
• You will develop research-backed messaging and positioning for key buyer personas (CNOs, CHROs, workforce leaders, CEOs), audit and refine existing collateral, own product naming and positioning, and lead end-to-end product launches in partnership with Product, Sales, and Customer Success teams.
• You will build and maintain sales enablement assets such as battlecards, objection-handling guides, and competitive positioning materials, while producing client case studies and thought leadership content to support demand generation and brand credibility.
• You will collaborate cross-functionally to establish a tiered product launch process, drive competitive intelligence, and ensure alignment across teams—equipping the sales force with the tools and insights needed to win in a competitive HealthTech and EdTech landscape.
• Stepful is a mission-driven, Y Combinator-backed company reimagining allied healthcare training through affordable, online, instructor-led, and AI-supported programs, partnering with major healthcare employers to address national workforce shortages and expand access to high-demand healthcare careers.
• In this role, you will deepen your expertise in B2B product marketing within a high-growth, mission-aligned environment, gaining ownership over go-to-market strategy, messaging frameworks, and launch execution while contributing to meaningful impact in healthcare education and access.

🎯 Requirements

• 7+ years of experience in B2B product marketing, ideally at a growth-stage company
• Proven track record of owning messaging, positioning, and launch execution end-to-end
• Strong analytical instincts: you use data to prioritize, validate hypotheses, and measure impact
• Excellent written and verbal communication. You can write a crisp one-pager and present a compelling narrative to a rigorous sales team
• Comfort working across product, sales, and marketing functions. You’re as comfortable in a sales enablement session as you are in a product roadmap review
• Scrappy, ownership-oriented mindset. You don’t wait for perfect conditions to ship

🏖️ Benefits

• Meaningful Equity Stake
• Subsidized Medical, Dental, and Vision insurance plan options
• 401(k)
• Learning stipend
• Open vacation policy, including guidance of 15 days PTO annually, Stepful closed the last week of December, 15 work-from-anywhere days, and 10 public holidays observed for 2026
• FSA, HSA and commuter benefits

Skills & Technologies

Onsite

$140k-170k

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Stepful Inc.

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About Stepful Inc.

Stepful offers online training programs that prepare people for entry-level healthcare jobs such as medical assistant, phlebotomy technician, and EKG technician in as little as four months. The company partners with healthcare employers to align curriculum with workforce needs and provides job placement support, including resume coaching and interview preparation. Students learn through live virtual classes, hands-on simulations, and clinical externships arranged in their local markets, aiming to increase diversity and upward mobility in the allied health sector.

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