Job Overview
Location
Remote
Job Type
Full-time
Category
Product Marketing Manager
Date Posted
February 12, 2026
Full Job Description
đź“‹ Description
- • As a Product Marketing Manager at Perplexity, you will be instrumental in shaping the perception and adoption of our groundbreaking products. You will act as the vital strategic link, translating the intricate realities of our product development into a compelling market narrative that drives adoption and fuels growth. This role is designed for individuals who excel at bringing order to complexity, transforming ambiguity into a clear, actionable market perspective, and who are driven to build a sophisticated marketing engine that treats product launches as integrated systems rather than isolated events.
- • Your primary responsibility will be to distill complex product capabilities into a sharp, understandable market point of view. This involves clearly defining the target audience, articulating what problems our products solve, identifying what existing solutions they supersede, and substantiating why our offerings are superior. You will be the architect of this narrative, ensuring it resonates with potential customers and stakeholders.
- • You will orchestrate product introductions with a systematic approach, moving beyond the traditional event-driven launch model. This includes defining precise success metrics, meticulously sequencing readiness activities across all relevant teams (product, engineering, sales, marketing, support), and ensuring that enablement materials and compelling proof points are delivered in perfect synchrony with the product's availability. The goal is to create a cohesive and impactful market entry.
- • A core aspect of this role is empowering our customer-facing teams. You will equip sales, customer success, and support personnel with effective talk tracks designed to close deals, anticipate and handle objections with confidence, and provide them with up-to-date competitive intelligence that accurately reflects the real-world market landscape. Your work will directly contribute to their effectiveness and success.
- • You will cultivate a deep and continuous understanding of our customers and the broader market. This involves maintaining a sharp, real-time awareness of buyer needs, pain points, and the competitive alternatives available to them. Your insights will ensure that our product messaging remains firmly grounded in demonstrable value and truth, steering clear of unsubstantiated hype and focusing on tangible benefits.
- • Measuring the true impact of our marketing efforts is paramount. You will be responsible for tying messaging strategies and product launches to tangible outcomes such as pipeline influence, customer activation rates, and retention metrics. This will involve designing and running lightweight, iterative experiments to rapidly refine our pricing, packaging, and positioning strategies based on data-driven insights.
- • Success in this role hinges on your ability to influence without direct authority. You will lead by fostering alignment across product, sales, and marketing departments. This requires proactively pre-wiring key decisions, surfacing potential risks and challenges early in the process, and skillfully managing trade-offs to ensure all teams are working in lockstep towards common goals. Your ability to build consensus and drive alignment will be critical.
- • You will be a key contributor to defining the go-to-market strategy for new features and products, working closely with product management to understand the roadmap and identify market opportunities. This includes conducting market research, competitive analysis, and customer segmentation to inform product positioning and messaging.
- • Developing compelling collateral such as datasheets, presentations, case studies, website copy, and demo scripts will be a significant part of your responsibilities. You will ensure that all marketing materials are consistent with the brand voice and effectively communicate the value proposition.
- • You will play a pivotal role in sales enablement, creating training materials and conducting sessions to educate sales teams on new product features, competitive positioning, and effective selling strategies. Your insights will help them articulate Perplexity's unique value proposition with clarity and conviction.
- • Collaborating with demand generation and content marketing teams to ensure that product messaging is integrated into broader marketing campaigns and that content effectively supports product awareness and lead generation efforts.
- • You will be the internal expert on our products and the market, serving as a go-to resource for various teams and providing strategic guidance on product positioning and messaging.
- • Continuously seeking feedback from sales, customer success, and customers to refine product messaging, identify unmet needs, and inform future product development and marketing strategies.
- • Driving the development of product-led growth initiatives, identifying opportunities to leverage the product itself as a channel for customer acquisition, activation, and expansion.
- • Analyzing product usage data and market trends to identify opportunities for product differentiation and to inform strategic marketing decisions.
- • You will be a champion for the customer, ensuring their voice is heard throughout the product development and marketing lifecycle, and advocating for solutions that address their most pressing challenges.
🎯 Requirements
- • Minimum of 5 years of experience in product marketing, with a strong preference for experience within a high-growth technology company.
- • Proven ability to own and execute end-to-end product launches, demonstrating a track record of success.
- • Demonstrated skill in synthesizing complex technical concepts into simple, specific, and provable narratives that effectively resonate with executive, sales, and partner audiences.
- • Deep understanding of traditional marketing principles coupled with a genuine interest and aptitude for innovating and challenging established norms.
- • Exceptional storytelling capabilities, underpinned by data, with the ability to articulate a product's core value proposition in a single, compelling sentence and defend it with robust evidence.
- • High degree of comfort and effectiveness in delivering clarity and driving action within fast-paced, ambiguous, and high-velocity environments.
🏖️ Benefits
- • Competitive salary and equity package.
- • Comprehensive health, dental, and vision insurance.
- • Generous paid time off and holidays.
- • Remote work flexibility.
- • Opportunity to work with a passionate and talented team on a product that is changing the way people work.
- • Professional development and growth opportunities.
Skills & Technologies
Remote
About Perplexity AI, Inc.
Perplexity AI operates an AI-powered conversational search engine that answers queries by synthesizing live web information. The platform combines large language models with real-time retrieval, citing sources for transparency. Founded in 2022, the San Francisco-based company offers free and subscription tiers, mobile apps, and browser extensions, targeting consumers and enterprises seeking accurate, verifiable answers instead of traditional link lists.
