Product Marketing, Orchestration Products

Clay Labs Inc.

Job Overview

Location

New York

Job Type

Full-time

Full Job Description

📋 Description

• Lead flagship product launches for Clay's Orchestration products, owning end-to-end positioning, messaging, and go-to-market execution in partnership with Product and Engineering teams.
• Build and own the overarching narrative for Clay’s orchestration capabilities, translating individual product features into a cohesive story about how they enable end-to-end go-to-market workflows at scale.
• Drive product adoption through targeted campaigns, sales enablement assets, and lifecycle marketing programs that move customers from awareness to active usage of new orchestration features.
• Collaborate with Product and Engineering on launch readiness, including pricing, packaging, and feature prioritization, ensuring GTM strategy aligns with product development.
• Translate complex technical capabilities into clear, compelling value propositions for sales teams, customer success, and other customer-facing functions.
• Shape and refine product positioning across the orchestration product area by developing mental models and frameworks that help customers understand the simplicity and power of building on Clay.
• Surface actionable product feedback from customer conversations, adoption data, and launch performance to influence the product roadmap and inform future development priorities.
• Integrate AI tools—including Clay’s own platform—to automate routine marketing tasks, increase efficiency, and enhance the quality and speed of campaign execution.
• Partner closely with Sales, Growth, and Customer Success teams to ensure alignment on messaging, enablement materials, and customer outreach strategies for orchestration products.
• Own the product marketing function for one of Clay’s most critical and high-visibility product areas, with direct impact on revenue growth and customer expansion.
• Work cross-functionally across Engineering, Design, and Product to deeply understand technical capabilities and accurately represent them in GTM materials and customer communications.
• Contribute to the scaling of Clay’s Product Marketing team by demonstrating leadership potential and a clear path toward managing others as the function grows.
• Maintain deep familiarity with Clay’s operating principles, including negative maintenance and non-attached action, and apply them to marketing strategy and execution.
• Engage with Clay’s community of 11,000+ customers, 150+ integration partners, and 30k Slack members to gather insights and validate messaging assumptions.
• Leverage insights from Clay’s press coverage, customer testimonials, and internal analytics to continuously refine product narratives and market positioning.

🎯 Requirements

• 8+ years of professional experience, with 5+ years specifically in product marketing at B2B SaaS companies
• Proven track record of launching flagship products that drove measurable go-to-market impact across both sales-led and product-led growth motions
• Experience marketing workflow or data orchestration tools (nice-to-have)
• Demonstrated ability to translate technical product capabilities into clear, compelling narratives for GTM audiences
• Cross-functional experience with product readiness, pricing, and packaging decisions
• Either prior people management experience or a clear path to growing into a management role within Clay’s expanding Product Marketing team

🏖️ Benefits

• Access to world-class coaches specializing in creativity and management, available to all employees at no cost
• Participation in Clay’s community equity offering for customers, agency partners, and club members
• Exposure to a unique company culture that values diverse personal pursuits—including music, activism, athletics, and psychedelic therapy
• Opportunity to work with industry-leading clients such as Anthropic, Notion, Google, and Ramp
• Integration of AI tools (including Clay’s own platform) to enhance productivity and reduce manual work
• High-visibility role with direct impact on one of the company’s most important product launches of the year

Skills & Technologies

Onsite

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Clay Labs Inc.

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About Clay Labs Inc.

Clay Labs offers a no-code platform that aggregates public and proprietary data to build lead lists, automate outbound campaigns, and enrich CRM records. It pulls from 75+ data sources, applies AI filters, and integrates with tools like Salesforce, HubSpot, and Slack. The company targets go-to-market teams seeking faster prospect research and personalized outreach at scale.

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