Job Overview
Location
Remote - United States
Job Type
Full-time
Category
Marketing
Date Posted
February 24, 2026
Full Job Description
đź“‹ Description
- • As a Programmatic Strategic Lead at Directive Consulting, you will be at the forefront of driving tangible revenue growth for our B2B SaaS clients, moving beyond traditional lead generation to focus on pipeline acceleration and sales qualification. This is a critical, client-facing role where you will own the day-to-day management of programmatic campaigns, ensuring they not only meet but exceed client objectives through strategic planning, meticulous execution, and insightful optimization.
- • You will be instrumental in developing and implementing cutting-edge programmatic media strategies across a diverse range of channels, including Display, Native, and Video. Your expertise will be crucial in leveraging both first-party and third-party data to craft precise audience targeting and segmentation, ensuring every campaign dollar is spent with maximum impact.
- • A core responsibility will be the hands-on planning and setup of programmatic campaigns within leading Demand-Side Platforms (DSPs) such as DV360, The Trade Desk, and others. This involves a deep understanding of platform functionalities and best practices to build campaigns that are set up for success from the outset.
- • Continuous monitoring and optimization will be key to your role. You will be expected to proactively analyze campaign performance, identify trends, and implement data-driven adjustments to ensure campaigns are pacing correctly and achieving key performance indicators (KPIs) and client goals.
- • You will be responsible for generating comprehensive performance reports that go beyond surface-level metrics. Your reports will distill complex data into actionable insights and strategic recommendations, clearly communicating the value and impact of programmatic efforts to clients and internal stakeholders.
- • Identifying and swiftly resolving any issues related to campaign performance, delivery, or technical discrepancies will be a critical part of your daily responsibilities, ensuring smooth and effective campaign execution.
- • Collaboration is central to our success at Directive. You will work closely with internal creative, analytics, and account management teams to ensure a cohesive and integrated campaign approach. This cross-functional synergy is vital for delivering holistic marketing solutions.
- • As the primary point of contact for your programmatic clients, you will build and maintain strong, trust-based relationships. This involves providing regular, transparent updates on campaign performance, strategic shifts, and proactive recommendations.
- • You will be expected to confidently present campaign plans, detailed performance reports, and strategic recommendations to clients, articulating the 'why' behind your strategies and demonstrating a clear understanding of their business objectives.
- • This role demands a forward-thinking mindset, an obsession with analytics and storytelling, and the drive to make a significant impact in the fast-paced world of B2B tech and SaaS marketing. You will be challenged to think boldly and push campaigns beyond expected outcomes, sparking demand for innovative brands.
- • You will contribute to the development and refinement of our proprietary Customer Generation methodology, ensuring our programmatic strategies are aligned with our unique approach to driving real revenue and pipeline for clients.
- • Your ability to understand and articulate how programmatic efforts integrate with and amplify other marketing channels, both paid and organic, will be essential in building comprehensive, high-impact strategies that holistically surpass client KPIs.
- • You will be a key player in driving programmatic growth for clients, particularly those with significant monthly budgets (over $50k), demonstrating a proven ability to scale successful campaigns and deliver measurable business outcomes.
- • This is an opportunity to join a team that values creativity, strategic thinking, and a relentless pursuit of results. You will be part of an elite group that challenges the status quo and builds marketing engines that win.
🎯 Requirements
- • 3+ years of proven experience in programmatic media buying and strategy, ideally within an agency, publisher, or ad tech environment, with a strong preference for B2B/SaaS experience.
- • Hands-on expertise in building and optimizing campaigns across major Demand-Side Platforms (DSPs), with a demonstrated preference for experience in The Trade Desk (TTD) and DV360.
- • Proven track record in programmatic media planning, buying, and developing robust measurement frameworks to effectively evaluate campaign success against client KPIs.
- • Strong understanding of how programmatic channels integrate with and complement other paid and organic marketing efforts to achieve holistic client objectives.
🏖️ Benefits
- • Comprehensive medical, dental, and vision insurance plans, with a 100% employer-paid option for employees and a 50% contribution for dependents.
- • Access to mental wellness resources, including certified therapists via Spring Health and a Headspace membership.
- • Unlimited Paid Time Off (PTO) with a mandatory minimum of two weeks, plus paid company holidays, your birthday off, and an end-of-year recharge period (December 24 - January 1).
- • Financial wellness support including a traditional and Roth 401(k) with a 3% company match and an annual bonus program that scales with tenure.
Skills & Technologies
Spring
Senior
Remote
About Directive Consulting LLC
Directive is a performance marketing agency for software companies, blending search, paid media, and content strategy to accelerate pipeline growth. Founded in 2014 and headquartered in Irvine, California, the agency serves B2B SaaS clients across North America and Europe through data-driven programs that integrate SEO, PPC, and lifecycle marketing. Services include paid search, paid social, marketing automation, and revenue operations consulting, delivered by cross-functional teams focused on measurable pipeline and ARR impact rather than vanity metrics.
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