Job Overview
Location
Remote - United States
Job Type
Full-time
Category
Marketing
Date Posted
March 23, 2026
Full Job Description
đź“‹ Description
- • The Programmatic Strategic Lead (Remote US) is a pivotal client-facing role at Directive Consulting, responsible for driving measurable revenue growth through expert management of programmatic advertising campaigns across Display, Native, Video, Audio, and other channels. This position directly impacts client success by translating strategic vision into executable media plans that generate pipeline, fuel SQLs, and scale B2B and SaaS brands using Directive’s proprietary Customer Generation methodology.
- • What the person will do day to day:
- • Develop comprehensive media strategies in collaboration with internal teams, aligning programmatic campaign objectives with client KPIs and broader marketing goals.
- • Integrate first-party and third-party data sources to build precise audience segments and enable hyper-targeted campaign execution across DSPs.
- • Plan, set up, and launch programmatic campaigns on platforms including DV360, The Trade Desk, and other Demand-Side Platforms, ensuring proper tracking, tagging, and budget allocation.
- • Continuously monitor campaign performance, applying data-driven optimizations to improve pacing, efficiency, and ROI while meeting NSM attainment and CSAT targets.
- • Generate, analyze, and present detailed performance reports to clients and internal stakeholders, translating data into actionable insights and strategic recommendations.
- • Troubleshoot delivery and performance issues in real time, coordinating with analytics and ad ops teams to resolve discrepancies, pacing problems, or creative faults swiftly.
- • Partner with creative, analytics, and account teams to ensure cohesive campaign execution, aligning messaging, landing pages, and conversion funnels with media strategy.
- • Serve as the primary client contact, delivering regular updates, leading strategy calls, and presenting campaign plans and results with clarity and confidence.
- • Educate clients on how programmatic channels integrate with paid search, SEO, content, and RevOps to create a holistic, full-funnel marketing engine.
- • Stay ahead of industry trends by exploring AI-driven automation, predictive bidding, and emerging ad tech innovations to enhance campaign performance and operational efficiency.
- • About the team or company:
- • Directive Consulting is a leading B2B performance marketing agency renowned for delivering real revenue—not just leads—through its Customer Generation methodology, serving ambitious SaaS and B2B brands committed to scalable growth.
- • The company fosters a remote-first, high-performance culture where strategic thinkers, data lovers, and bold executors are empowered to challenge the status quo and shape the future of marketing.
- • What the person can learn or achieve in this role:
- • Deepen expertise in advanced programmatic buying, cross-channel attribution, and measurement frameworks while working with enterprise-level B2B/SaaS clients managing budgets over $50k/month.
- • Grow into a trusted strategic advisor who not only executes campaigns but influences client marketing direction, drives innovation, and contributes to Directive’s thought leadership in performance marketing.
🎯 Requirements
- • 3+ years of proven experience in programmatic roles at publishers, advertising agencies, or ad tech companies, with bonus consideration for B2B or SaaS industry exposure.
- • Hands-on expertise in media buying, including building and optimizing campaigns in Demand-Side Platforms such as The Trade Desk (TTD) and DV360, with strong familiarity with DSP workflows, pixel implementation, and audience targeting.
- • Proven track record in programmatic media planning, buying, and developing measurement frameworks to evaluate campaign success, including experience driving growth for clients with monthly budgets exceeding $50k.
- • Strong analytical ability, exceptional attention to detail, and a results-oriented mindset, capable of managing multiple complex campaigns while maintaining pacing, accuracy, and performance goals.
- • Excellent interpersonal and communication skills, with demonstrated success in client-facing roles, including presenting strategy, performance reports, and recommendations to stakeholders.
- • Drive to stay ahead of industry trends, including actively learning how AI and automation can enhance programmatic marketing efficiency and effectiveness.
🏖️ Benefits
- • Comprehensive health coverage including medical, dental, vision, disability, and life insurance, with a 100% employer-paid plan for employees and 50% contribution for dependents.
- • Mental and physical wellness support via access to certified therapists through Spring Health, Headspace membership, and Gympass for fitness and wellness.
- • Generous time off policy featuring unlimited PTO (with a 2-week minimum), paid company holidays, birthday off, end-of-year recharge (Dec 24–Jan 1), and paid parental leave.
- • Financial benefits including traditional and Roth 401(k) plans with a 3% company match, plus an annual tenure-based bonus that increases over time.
- • Unique perk: Annual anniversary trip with peers and executive leadership for team building, fun, and entertainment.
- • Remote-first work environment enabling full virtual operation from a home office, supported by reliable internet, standard laptop (PC/Mac), and collaboration via Zoom and Slack.
Skills & Technologies
Spring
Senior
Remote
About Directive Consulting LLC
Directive is a performance marketing agency for software companies, blending search, paid media, and content strategy to accelerate pipeline growth. Founded in 2014 and headquartered in Irvine, California, the agency serves B2B SaaS clients across North America and Europe through data-driven programs that integrate SEO, PPC, and lifecycle marketing. Services include paid search, paid social, marketing automation, and revenue operations consulting, delivered by cross-functional teams focused on measurable pipeline and ARR impact rather than vanity metrics.
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