Programmatic Strategist (Remote Canada) - Future Opening

📋 Description

• • As a Programmatic Strategist at Directive Consulting, you will be at the forefront of delivering tangible revenue growth for our B2B clients, moving beyond vanity metrics to drive real business impact. This is a pivotal, client-facing role where you'll own the day-to-day management of programmatic campaigns, ensuring they not only meet but exceed client objectives. You'll be instrumental in developing and executing sophisticated programmatic strategies across a diverse range of channels, including Display, Native, and Video, leveraging cutting-edge technologies and data-driven insights.
• • Your core responsibility will be the meticulous planning, setup, and execution of programmatic campaigns within leading Demand-Side Platforms (DSPs) such as DV360 and The Trade Desk. This involves a deep dive into audience segmentation and targeting, utilizing both first-party and third-party data to ensure precision and efficiency. You will be expected to continuously monitor campaign performance, proactively identify areas for optimization, and implement strategic adjustments to maintain momentum and achieve key performance indicators (KPIs).
• • A significant part of your role will involve translating complex campaign data into clear, actionable insights. You will be responsible for generating comprehensive performance reports, analyzing trends, and presenting these findings to clients and internal stakeholders. This requires not only strong analytical skills but also the ability to communicate effectively, articulating the 'why' behind the data and the strategic recommendations for future success.
• • Collaboration is key to our success. You will work hand-in-hand with internal teams, including creative, analytics, and account management, to ensure a cohesive and integrated approach to campaign execution. This cross-functional synergy is vital for delivering holistic marketing solutions that align with broader client goals and brand messaging.
• • As the primary point of contact for your assigned clients, you will build and nurture strong relationships. This involves proactive communication, providing regular updates on campaign progress, strategic shifts, and performance outcomes. You will be expected to confidently present campaign plans, performance reviews, and strategic recommendations, acting as a trusted advisor and demonstrating the value Directive Consulting brings.
• • You will be a guardian of campaign health, swiftly identifying and resolving any issues that may impact performance or delivery. This requires a proactive and problem-solving mindset, ensuring smooth campaign operations at all times.
• • Beyond campaign management, you will contribute to the development of custom client strategies, ensuring they are innovative, data-informed, and aligned with the unique challenges and opportunities within the B2B and SaaS landscapes. Your expertise will help shape how our clients approach programmatic advertising, pushing the boundaries of what's possible.
• • This role is for someone who thrives in a fast-paced, results-oriented environment. You should be passionate about performance marketing, possess a keen analytical mind, and have a genuine desire to solve complex problems. If you are driven by data, excel at strategic thinking, and want your work to have a direct and measurable impact on client growth, this is an exceptional opportunity to join a leading agency that is shaping the future of marketing.
• • You will be expected to stay abreast of the latest trends and technologies in the programmatic space, continuously learning and applying new knowledge to enhance campaign effectiveness. This includes understanding the interplay between programmatic channels and other marketing efforts, such as SEO, content, and paid social, to create a truly integrated demand generation engine.
• • Ultimately, your success will be measured by your ability to drive client satisfaction, achieve campaign objectives, and contribute to the overall growth and reputation of Directive Consulting. You will be empowered to take ownership, make strategic decisions, and play a vital role in our mission to deliver real revenue for our clients.