Job Overview
Location
Remote - United States
Job Type
Full-time
Category
Marketing
Date Posted
March 23, 2026
Full Job Description
đź“‹ Description
- • The Programmatic Strategist is a client-facing role responsible for managing programmatic campaigns across DSPs like DV360 and The Trade Desk, driving measurable results for B2B and SaaS clients through data-informed strategy, optimization, and reporting. This role is critical to Directive Consulting’s mission of delivering real revenue—not just leads—by executing Customer Generation methodology that fuels pipeline and scales brands serious about growth.
- • Day-to-day responsibilities include developing comprehensive media strategies aligned with client objectives, integrating first- and third-party data for precise audience targeting, building and launching campaigns across Display, Native, Video, and Audio channels, continuously optimizing for performance and pacing goals, generating actionable insights from performance reports, troubleshooting delivery issues, collaborating cross-functionally with creative, analytics, and account teams, serving as the primary client contact for updates and strategic recommendations, and presenting campaign plans and results to stakeholders.
- • Directive Consulting is a leading B2B performance marketing agency known for innovation, speed, and elite execution. The company builds marketing engines that win in SaaS and B2B industries by combining Paid Media, SEO/Content, CRO, RevOps, and Go-To-Market Strategy under its proprietary Customer Generation framework. Directive values people who challenge the status quo, solve hard problems, and want their work to meaningfully impact client growth.
- • In this role, you will deepen your expertise in programmatic media buying, data-driven audience segmentation, and cross-channel strategy while gaining direct client management experience in a fast-paced, high-impact environment. You’ll have the opportunity to shape campaign performance for brands with significant monthly budgets, contribute to thought leadership around AI and automation in marketing, and grow within a culture that values continuous learning, accountability, and results.
🎯 Requirements
- • 3+ years of proven experience in programmatic roles at publishers, advertising agencies, or ad tech companies, with bonus consideration for B2B or SaaS experience
- • Hands-on expertise in media buying, including building and optimizing campaigns in Demand-Side Platforms (DSPs), with preference for experience in The Trade Desk (TTD) and Display & Video 360 (DV360)
- • Strong analytical ability, exceptional attention to detail, and a results-oriented mindset, capable of managing multiple projects and balancing competing priorities effectively
- • Proven track record in programmatic media planning, buying, and building measurement frameworks to evaluate campaign success against client KPIs
- • Experience driving programmatic growth for B2B/SaaS clients with monthly budgets exceeding $50k
- • Excellent interpersonal and communication skills, with demonstrated ability to collaborate cross-functionally internally and serve as a trusted client-facing strategist externally
🏖️ Benefits
- • 100% employer-paid medical, dental, and vision plans for employees, with 50% employer contribution for dependents, plus disability and life insurance coverage
- • Mental health support via access to certified therapists through Spring Health and complimentary Headspace membership
- • Physical wellness benefits including Gympass for fitness access and Unlimited PTO with a 2-week minimum, paid company holidays, birthday off, and year-end recharge (closed Dec 24–Jan 1)
- • Financial perks including Traditional and Roth 401(k) plans with a 3% company match, annual tenure-based bonus that scales over time, and paid parental leave
- • Unique culture perks such as an annual anniversary trip with peers and executive leadership for team bonding and entertainment
- • Remote-first work environment enabling full virtual operation from a home office with required tools (laptop, software platforms, reliable internet) and accommodation for disabilities
Skills & Technologies
Spring
Remote
About Directive Consulting LLC
Directive is a performance marketing agency for software companies, blending search, paid media, and content strategy to accelerate pipeline growth. Founded in 2014 and headquartered in Irvine, California, the agency serves B2B SaaS clients across North America and Europe through data-driven programs that integrate SEO, PPC, and lifecycle marketing. Services include paid search, paid social, marketing automation, and revenue operations consulting, delivered by cross-functional teams focused on measurable pipeline and ARR impact rather than vanity metrics.
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