Programming Specialist I

📋 Description

• • As a Programming Specialist I at BetMGM Inc., you will be a pivotal member of the Audience Engagement team, specifically within the Programming pillar, playing a crucial role in the daily operations of our dynamic online sports and gaming platform.
• • Your primary responsibility will be the meticulous execution of sportsbook programming, ensuring that the most relevant and engaging content is delivered to our diverse customer base at precisely the right moments across all our operational states and territories.
• • This role operates within a demanding 365-day, two-shift schedule, requiring a dedicated and adaptable individual who can consistently meet the needs of a fast-paced digital environment.
• • You will be a foundational contributor, focused on the accurate implementation of content programming strategies and developing a deep understanding of our core tools, intricate workflows, and sophisticated systems.
• • Your work will directly intersect with the other vital pillars of the Audience Engagement team: Experience, which focuses on optimizing the customer betting journey through data-driven insights, A/B testing, and friction reduction; and Enablement, which provides the necessary tooling and streamlined workflows to enhance speed and scalability for the entire team.
• • The scope of your function encompasses a wide array of critical tasks, including but not limited to, the daily programming of sportsbook content across all active markets, the precise programming of content-based A/B tests to drive innovation and improvement, and the ongoing management and updating of the platform's sitemap.
• • You will actively contribute to process enhancements for the Audience Engagement team, identifying opportunities to streamline operations and improve efficiency in content delivery.
• • A key objective is to amplify the customer experience at all times by ensuring the most efficient means of delivering content, making the platform intuitive and engaging for millions of users.
• • You will be responsible for configuring various on-platform features, such as carousels, modules, and banners, strictly adhering to established content plans and brand standards to maintain a cohesive and professional user interface.
• • Following defined workflows, comprehensive checklists, and rigorous Quality Assurance (QA) processes will be paramount to guarantee the highest quality of content execution and a seamless user experience.
• • You will program and meticulously monitor multiple content layouts simultaneously, leveraging customer data points to tailor content delivery and maximize engagement.
• • A thorough understanding of the A/B testing landscape is essential, as you will be programming pre-defined tests to support the product roadmap and drive continuous improvement.
• • Close collaboration with cross-functional teams, including Trading and Promotions, is vital to ensure the accuracy and relevance of content across all departments, fostering a unified brand message.
• • You will program and diligently maintain non-sports content areas across the platform, ensuring that critical information such as house rules, privacy policies, sitemap details, responsible gaming resources, and Customer Support messaging remains accurate and up-to-date.
• • Continuous monitoring of live content is required to verify its accuracy, functionality, and visual consistency across all platforms, ensuring a polished and reliable user experience.
• • You will proactively identify opportunities to optimize live content displays in response to real-time event progression, breaking news, or significant shifts in betting activity, demonstrating agility and responsiveness.
• • Maintaining strict accuracy and consistency in naming conventions, imagery, and all other merchandising components is a core aspect of the role, upholding brand integrity.
• • Contributing to the improvement of internal documentation by flagging any workflow ambiguities or inconsistencies will help refine our operational processes.
• • You will be responsible for flagging content gaps, bugs, or execution blockers, ensuring they are escalated promptly for efficient resolution.
• • Providing constructive feedback to the Enablement and Experience teams regarding tools, content display effectiveness, or overall customer experience will contribute to ongoing platform development.
• • Developing a strong familiarity with sports calendars, various betting markets, and typical app engagement behaviors will enhance your ability to program content strategically.
• • Ultimately, you will be instrumental in building best-in-class customer experiences, contributing directly to BetMGM's goal of becoming the biggest and best online sports and gaming operator in the United States.
• • This role requires the ability to stand or sit and operate computers and other technological devices for extended periods, ensuring you can effectively manage your responsibilities.
• • You will be expected to demonstrate a strong interpersonal skill set, communicating effectively and empathetically with team members at all levels.
• • As an innovative thinker, you will be encouraged to challenge the status quo and ask insightful questions to drive progress.
• • A genuine passion for the sports, casino, and entertainment industry is highly valued, aligning with our company's core business.
• • You will be an integral part of a team dedicated to revolutionizing the online gaming and sports betting landscape, bringing the excitement of Vegas to players nationwide.