Regional Marketing Manager

📋 Description

• • At XBOW, we are at the forefront of revolutionizing cybersecurity with the world's first AI-powered autonomous pentester. We are fundamentally changing how software systems are secured by scaling offensive security capabilities to meet the escalating demands of the digital age. As artificial intelligence reshapes both cyber threats and defenses, XBOW leverages AI-driven innovation to empower security teams, enabling them to proactively counter sophisticated attacks. Our mission is to defeat malicious actors before they can strike, and we are building the technology to make that a reality.
• • We are seeking a dynamic and results-oriented Regional Marketing Manager, APJ, to spearhead XBOW's marketing initiatives across the Asia-Pacific and Japan region, with a strategic focus on Singapore, Australia/New Zealand, Korea, and Japan. This pivotal role is responsible for developing and executing a comprehensive regional marketing strategy that translates our global vision into locally relevant programs. The ultimate goal is to drive significant brand awareness, generate a robust sales pipeline, and establish long-term market leadership within these key territories.
• • This position sits at the critical nexus of Field Marketing, Product Marketing, Sales, Partnerships, and Community engagement. You will be empowered to design and implement high-impact regional programs, encompassing a wide array of activities such as targeted campaigns, impactful events, strategic partner activations, and the localization of essential marketing content. This is a true builder role, offering the opportunity to establish the foundational APJ marketing playbook, foster a culture of rapid testing and iteration, and systematically scale successful initiatives.
• • The ideal candidate will thrive in an environment where they can own a region end-to-end, excel at cross-functional collaboration, and possess a passion for translating technically sophisticated products into compelling narratives that resonate across diverse markets and cultures. You will be instrumental in shaping XBOW's presence and success in one of the world's most dynamic technology markets.
• • Key responsibilities include:
• • Owning and meticulously executing XBOW’s regional marketing strategy across the APJ theater, with a concentrated effort on Singapore, Australia/New Zealand, Korea, and Japan.
• • Architecting and scaling integrated regional marketing programs, which will encompass demand generation campaigns, impactful field events, exclusive executive briefing sessions, informative webinars, and engaging community initiatives.
• • Forging close partnerships with the Sales organization to provide dedicated support for pipeline generation, executing targeted account-based marketing (ABM) initiatives, and contributing to the success of key regional deals.
• • Skillfully localizing global messaging, product positioning, and marketing campaigns to ensure profound cultural and market relevance across the diverse APJ landscape.
• • Collaborating seamlessly with the Product Marketing team to translate XBOW’s advanced technical capabilities into compelling regional narratives, practical use cases, and value propositions.
• • Working hand-in-hand with our Partners and Alliances teams to conceptualize and execute impactful joint marketing programs within the region.
• • Taking ownership of the regional event strategy, which includes identifying and participating in key third-party conferences, organizing proprietary XBOW events, and facilitating executive roundtables.
• • Coordinating effectively with the Content and Communications teams to support regional content requirements, amplify significant PR moments, and foster thought leadership opportunities.
• • Diligently managing regional marketing budgets, project timelines, and vendor relationships to ensure efficient and effective program delivery.
• • Defining, monitoring, and reporting on key success metrics for APJ marketing efforts, focusing on pipeline impact, audience engagement, and overall brand awareness.
• • Serving as the internal advocate for the APJ region, consistently sharing valuable market insights, crucial customer feedback, and relevant competitive intelligence with the broader organization.
• • This role demands a proactive, strategic, and hands-on approach, with a strong emphasis on measurable results and a deep understanding of regional market dynamics. You will be a key driver of XBOW's growth and success in the APJ region.