Regional Marketing Manager, Northern Europe

Rakuten Group, Inc.

Job Overview

Location

NL_Remote

Job Type

Full-time

Full Job Description

📋 Description

• Serve as the Regional Marketing Manager for Northern Europe, based in the Netherlands, driving Kobo’s eReader, accessory, gift card, ebook, audiobook, and subscription sales through retail channel partnerships.
• Design and execute quarterly retail channel marketing strategies including point-of-sale (POS) marketing, online advertising, integrated campaigns, promotions, and direct sales account support.
• Collaborate with physical and digital bookstore partners to co-develop and implement joint marketing initiatives that align with global brand priorities and regional sales targets.
• Optimize Kobo’s physical retail footprint through training, merchandising, and on-site sales support to maximize product visibility and conversion.
• Lead digital advertising efforts to increase brand awareness and drive customer acquisition across key online platforms in Northern Europe.
• Participate in cross-functional planning for new hardware launches and software rollouts, ensuring regional marketing alignment with global product timelines.
• Track, analyze, and report on campaign performance using data to inform future marketing investments and improve ROI across all channel initiatives.
• Manage relationships with external agencies, retail partners, and internal brand and marketing teams at Rakuten Kobo headquarters to ensure cohesive execution.
• Travel approximately 20% within the Northern Europe region to support partner engagements, retail activations, and team collaborations.
• Act as a strategic and hands-on leader who balances creative campaign development with data-driven decision-making to deliver profitable growth.
• Maintain deep alignment with Kobo’s mission of enhancing reading experiences by promoting digital content and devices to consumers in a competitive market.
• Leverage fluency in Dutch and English to communicate effectively with local partners, agencies, and internal stakeholders; French is a preferred asset.
• Demonstrate a genuine passion for books, reading culture, and consumer technology to authentically represent the Kobo brand.
• Work within a fast-paced, remote-first environment that values innovation, work-life balance, and employee well-being.
• Contribute to talent development through participation in weekly Kobo Tech University sessions and utilization of the dedicated training budget.

🎯 Requirements

• Bachelor’s degree in Marketing, Business Administration, or related field
• Minimum 5 years of experience in channel marketing, partner marketing, or regional trade marketing within consumer retail or e-commerce
• Demonstrated experience managing marketing relationships with external retail partners and agencies
• Strong understanding of digital marketing and advertising tactics
• Fluency in Dutch and English; French is an asset
• Proven ability to use data to translate marketing metrics into commercial insights

🏖️ Benefits

• Remote working environment
• 4 extra long weekends around bank holiday weekends
• Full benefits starting from day one
• Paid volunteer days and unlimited sick days
• Free Kobo device plus free weekly eBook or audiobook
• Weekly Kobo Tech University sessions

Skills & Technologies

Remote

Degree Required

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Rakuten Group, Inc.

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About Rakuten Group, Inc.

Rakuten Group, Inc. is a Japanese electronic commerce and online retailing conglomerate headquartered in Tokyo. Founded in 1997, it operates Japan's largest internet shopping mall, digital content, fintech services including banking and credit cards, and mobile communications. Rakuten's ecosystem integrates e-commerce, travel, digital content, advertising, and sports sponsorship, serving over 1.5 billion members globally. The company also owns Rakuten Viber messaging app and has stakes in Lyft and Pinterest, expanding its international presence.

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