Sales Development Representative

📋 Description

• • Own the top-of-funnel engine for Storyly, the content-experience platform trusted by global giants like Turkish Airlines, Sephora, and Decathlon. You will architect, run, and relentlessly optimise the automated outreach machine that turns cold prospects into qualified pipeline, directly fuelling our 40-country expansion.
• • Design and continuously refine our Ideal Customer Profile (ICP) and buyer personas by analysing firmographics, technographics, and intent signals. Translate these insights into laser-focused segmentation inside HubSpot, Salesforce, Apollo.io, and LinkedIn Sales Navigator, ensuring every message lands in the right inbox at the right moment.
• • Build hyper-targeted, high-quality prospect lists using ZoomInfo, LeadIQ, 6sense, and advanced Boolean queries. Balance quantity with quality—your lists should yield enterprise logos, not dead ends.
• • Craft multichannel sequences that blend automated email, LinkedIn touches, and high-impact manual calls. Configure conditional logic, exit triggers, and adaptive branching so the system behaves like a thoughtful human, scaling personalisation without sacrificing authenticity.
• • Engineer AI-driven personalisation at scale: write prompts that feed LLMs with CRM data to generate icebreakers, pain-point hooks, and contextual snippets that mirror Storyly’s playful yet authoritative tone. A/B test prompt variations weekly to lift open, reply, and meeting-set rates.
• • Safeguard deliverability and compliance. Warm up domains, monitor SPF/DKIM/DMARC health, throttle sends, and stay within LinkedIn automation limits and GDPR/CCPA guidelines. Your vigilance keeps our reputation—and revenue—intact.
• • Spin up low-code integrations via Zapier, n8n, or Make to sync enriched lead data, trigger Slack alerts, and auto-create CRM tasks. Eliminate manual grunt work so the team can focus on closing deals.
• • Run rigorous experiments: subject lines, send-time windows, sequence length, CTA placement, and channel mix. Present statistically significant findings every sprint and translate them into playbooks the global SDR team can replicate.
• • Build AI auto-responders that qualify inbound replies, handle objections, and book meetings directly onto Sales Directors’ calendars. Monitor conversation quality and retrain models as new objections surface.
• • Maintain pristine CRM hygiene—every lead, contact, and activity timestamped, enriched, and tagged. Generate weekly pipeline reports for Marketing, Biz-Dev, and Sales leadership, spotlighting trends and bottlenecks before they hurt revenue.
• • Collaborate shoulder-to-shoulder with Product Marketing to translate feature launches into fresh outbound angles. When Storyly ships shoppable stories or interactive polls, you’re first to craft the buzz-worthy narrative that lands Fortune-500 demos.
• • Champion a culture of data obsession. Build dashboards in Google Sheets or BI tools that track open rates, reply rates, SQO conversion, and cost-per-lead. Share wins, losses, and wild hypotheses openly in our #sdr-lab Slack channel.
• • Mentor junior SDRs and share your automation blueprints across our eight-country remote team. Your documentation becomes the global standard that scales Storyly’s growth engine far beyond Istanbul.
• • Stay razor-sharp on mobile-ecosystem trends—privacy changes, ATT, super-apps—so your messaging always feels native to the prospects’ world.
• • Celebrate victories loudly: when your sequence books the meeting that turns into a six-figure ACV contract, you’ll see your impact in real time across our monthly all-hands.