Sales Enablement Manager

Laurel Technologies, Inc.

Job Overview

Location

New York, NY

Job Type

Full-time

Full Job Description

📋 Description

• Own and continuously improve the new hire ramp program for Business Development, Sales, and Customer Success teams, assessing effectiveness and eliminating inefficiencies to ensure new hires reference materials beyond their first month.
• Build and maintain a dynamic library of pitch decks, talk tracks, demo flows, and playbooks tailored to buyer personas and use cases, ensuring content remains current with product updates and competitive shifts.
• Design and execute a rigorous certification program for sales reps, including rubrics, scoring criteria, and mandatory feedback loops for those who fail to meet standards—focused on real-world performance, not quizzes.
• Sit in on sales calls, provide direct one-on-one coaching, and lead small group workshops to help reps navigate stuck deals or at-risk renewals by sharpening their narrative and approach.
• Translate product roadmap updates, new features, and competitive moves into concise, actionable seller briefs that replace documentation overload with practical, field-ready insights.
• Establish and lead a cadence of enablement activities including win/loss reviews, deal storytelling sessions, and rep spotlights to foster peer learning and continuous improvement.
• Partner closely with Product Marketing, RevOps, and Sales leadership to align enablement priorities with pipeline data, win/loss patterns, and field feedback, serving as the voice of the sales team to the broader business.
• Embed with the field to understand real-time challenges, ensuring enablement initiatives are grounded in practice rather than theory, and that programs are adopted and utilized daily.
• Drive scrappy, execution-oriented enablement initiatives with high ownership and low ego, willing to operate in the weeds to ensure programs work in real-world conditions.
• Collaborate across engineering, product, and customer-facing teams to deeply understand the AI Time platform, buyer motivations, and industry dynamics to coach reps with credibility and depth.
• Maintain a focus on individual rep growth—measuring success by whether reps improve, not just whether programs were delivered.
• Adapt quickly to a fast-moving environment where GTM strategy and product direction evolve frequently, prioritizing agility and responsiveness in all enablement efforts.
• Deliver training and content that resonates with skeptical, detail-oriented enterprise buyers in legal and accounting sectors, ensuring sellers are equipped to navigate complex, multi-stakeholder sales cycles.
• Enable both new logo acquisition and expansion/renewal motions simultaneously, tailoring enablement strategies to the distinct needs of each sales motion.
• Use pipeline analysis, conversion metrics, and win/loss data to prioritize enablement initiatives and allocate resources effectively based on measurable impact.

🎯 Requirements

• 5+ years in sales enablement, sales training, or a closely adjacent GTM role at a B2B SaaS company; or 3+ years of sales enablement experience with 2+ years of direct selling experience
• Has built or meaningfully rebuilt an enablement program, not just maintained inherited content
• Has directly coached sellers one-on-one, not just built content for them
• Strong verbal and written communicator who can author pitch decks, talk tracks, and training materials that reps actually use
• Expert at project + program management with strong stakeholder management skills
• Skilled facilitator comfortable running workshops, certifications, and internal training sessions

🏖️ Benefits

• Equity and 401K
• Bi-annual, in-person company off-sites in unique locations
• Significant funding from renowned venture capitalists including Google Ventures, IVP, Anthos, and Upfront Ventures
• Opportunity to work with notable investors and advisors such as Marc Benioff, Gokul Rajaram, Kevin Weil, and Alexis Ohanian

Skills & Technologies

Onsite

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Laurel Technologies, Inc.

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About Laurel Technologies, Inc.

Laurel provides enterprise software that automates business workflows and decision-making for financial institutions. Its platform uses machine learning to digitize and optimize loan processing, compliance reporting, risk management, and related back-office operations, enabling banks and credit unions to increase speed, accuracy, and transparency while reducing manual labor and operational costs. Customers integrate Laurel’s cloud-based APIs and white-label interfaces with core banking systems to modernize legacy processes without disruption.

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