Sales & Marketing Specialist

📋 Description

• • Serve as a Sales & Marketing Specialist for Hitachi Energy India Limited, supporting the company’s sales and marketing initiatives across India.
• • Develop and execute targeted marketing campaigns to promote Hitachi Energy’s products and solutions in alignment with regional business objectives.
• • Collaborate with sales teams to identify customer needs, create tailored marketing materials, and support lead generation efforts.
• • Manage digital marketing channels including email campaigns, social media platforms, and the company website to enhance brand visibility and engagement.
• • Prepare and distribute sales enablement content such as product brochures, presentations, case studies, and product datasheets.
• • Analyze market trends, competitor activities, and customer feedback to inform marketing strategies and improve campaign effectiveness.
• • Coordinate with internal stakeholders including product management, communications, and regional sales offices to ensure consistent messaging and brand alignment.
• • Track and report on key marketing performance metrics including lead volume, conversion rates, campaign ROI, and customer acquisition costs.
• • Support participation in industry trade shows, exhibitions, and virtual events by organizing promotional materials, registrations, and follow-up activities.
• • Maintain up-to-date marketing databases and CRM systems to ensure accurate customer segmentation and targeted outreach.
• • Ensure all marketing communications comply with corporate branding guidelines and regional regulatory requirements.
• • Assist in the planning and execution of promotional events, webinars, and customer workshops to drive product awareness and sales pipeline growth.
• • Work remotely from Karnataka, India, with full flexibility to manage tasks independently while maintaining alignment with global marketing standards.
• • Communicate regularly with global and regional teams to ensure timely delivery of marketing deliverables and responsiveness to sales needs.
• • Adapt marketing strategies based on feedback from sales teams and evolving market conditions in the Indian energy sector.
• • Contribute to the development of annual marketing plans and quarterly activity calendars in coordination with regional leadership.
• • Maintain accurate records of marketing expenditures and ensure budget adherence across all campaigns and initiatives.