Job Overview
Location
Egypt
Job Type
Contract
Category
Marketing
Date Posted
May 8, 2026
Full Job Description
đź“‹ Description
- • The Search & Paid Media Specialist will manage paid media strategy and support SEO growth initiatives for a market-leading manufacturer of innovative building materials and integrated shower solutions, driving customer acquisition and campaign optimization across digital channels to strengthen performance visibility and expand commercial reach.
- • Day to day, the role involves managing and optimizing paid campaigns across Google Ads, Meta, Microsoft Ads, LinkedIn, and Amazon Ads; overseeing Search, Shopping, Performance Max, Display, and YouTube campaigns; developing audience targeting and keyword strategies for DIY consumers and commercial buyers; conducting SEO audits; optimizing product and category pages; managing GA4 tracking and conversion attribution; analyzing customer journeys; supporting landing page optimization and A/B testing; collaborating with Sales, Marketing, and creative teams; and coordinating campaign priorities around product launches and seasonal initiatives.
- • The company is a market-leading manufacturer of innovative building materials and integrated shower solutions, serving DIY homeowners, professional contractors, and global hospitality brands, and is bringing its digital marketing efforts in-house to improve campaign control and expand commercial reach across multiple channels.
- • In this role, the individual can develop expertise in performance marketing, SEO, and conversion optimization; gain hands-on experience managing multi-channel paid media budgets; contribute to scaling digital growth strategy; and build cross-functional collaboration skills while working with sales, marketing, creative, and technical teams in a fast-paced, growth-focused environment.
🎯 Requirements
- • 4–6 years of experience in digital marketing, growth marketing, or performance marketing
- • Proven experience managing paid media budgets across Google and Meta platforms
- • Hands-on experience managing paid advertising campaigns targeting the United States market
- • Experience working across both e-commerce and lead-generation funnels
- • Strong understanding of SEO fundamentals and technical SEO best practices
- • Experience with GA4, Google Ads, Meta Business Suite, LinkedIn Campaign Manager, and Microsoft Ads
🏖️ Benefits
- • Fully remote work from home position
- • Opportunity to play a key role in scaling the digital growth strategy of an established manufacturer
- • Direct ownership over performance marketing initiatives across multiple channels
- • Collaborative, growth-focused environment with cross-functional teamwork
- • Exposure to both e-commerce and B2B lead generation funnels
- • Chance to contribute to long-term SEO and conversion optimization efforts
Skills & Technologies
About Scale Army
Scale Army Careers is a remote-talent marketplace that sources, vets and places top sales, marketing and technical professionals across Latin America and Africa into full-time roles with high-growth U.S. companies. Operating under the same umbrella as Scale Army, the platform pairs candidates with vetted 40-hour-per-week engagements, provides onboarding guidance, monthly check-ins and equipment stipends, and channels consistently strong performers into progressively higher-impact opportunities to build long-term, dollar-based careers.
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