SEM Manager (Remote)

📋 Description

• • As a SEM Manager at Forbes Advisor, you will be a pivotal member of the Performance Marketing team, taking ownership of driving success within one of our key business verticals.
• • This role offers a unique opportunity to blend the dynamic, fast-paced environment of a start-up with the stability and resources of an established, successful global company.
• • Reporting directly to the SEM Lead, you will be instrumental in shaping and executing our paid search strategy, ensuring optimal performance and growth.
• • You will embody a dual approach, leveraging strong managerial skills to lead and develop a team of search specialists, while also maintaining a hands-on involvement in the day-to-day execution and optimization of our paid search campaigns.
• • Your primary accountability will be to achieve and exceed ambitious performance targets for your designated channel, consistently driving revenue and profit growth.
• • A key aspect of your role will involve analyzing and articulating performance against targets, providing clear, concise, and insightful management commentary to leadership and other stakeholders.
• • You will be responsible for directing and empowering your team members, guiding them in the development and implementation of optimal tactics and strategies to achieve our commercial priorities.
• • This includes defining both short-term tactical plans and long-term strategic roadmaps, and ensuring their effective execution with the support of your direct reports.
• • You will collaborate closely with your team to foster a culture of continuous improvement, developing and implementing a robust testing roadmap for your categories.
• • This roadmap will focus on identifying innovative approaches, quickly rolling out successful tests, and effectively communicating learnings and wins across the wider team.
• • Staying ahead of the curve is crucial; you will be expected to maintain an up-to-date understanding of the latest search engine algorithm updates, PPC industry trends, and emerging best practices.
• • You will leverage data-driven insights from comprehensive analysis to identify new opportunities for performance optimization and recommend strategic adjustments.
• • A critical part of your leadership will be to review and advise your team on findings from monthly account audits, ensuring that all recommended actions are implemented promptly and effectively.
• • You will be encouraged to generate innovative ideas that challenge existing methodologies and help reshape our paid search best practices.
• • Building strong, collaborative relationships with the Business Development team will be essential, working together to enhance and expand our owned categories.
• • In terms of capability development, you will directly manage one or more search specialists, providing consistent guidance, mentorship, and performance feedback through regular one-on-one meetings and formal performance reviews.
• • You will cultivate a strong coaching and development mindset within your team, leading by example and fostering an environment where continuous learning and growth are prioritized.
• • You will strategically balance the demands of short-term commercial operations with long-term capability development initiatives, such as the testing roadmap.
• • Delivering or facilitating targeted training and development programs for your team will be a key responsibility, ensuring they possess the skills and knowledge to excel.
• • You will set clear Objectives and Key Results (OKRs) for your team and conduct thorough quarterly reviews to track progress and provide constructive feedback.
• • Ultimately, you will ensure that your team consistently manages their paid search accounts to the highest possible standard, upholding Forbes Advisor's commitment to excellence.
• • We are looking for individuals who possess a genuine passion for search engine marketing and digital advertising, coupled with a proven track record of exceeding expectations.
• • Your ability to think creatively, identify complex problems, and implement effective solutions will be highly valued.
• • Exceptional attention to detail and the capacity to effectively manage multiple tasks within a deadline-driven environment are essential.
• • You should demonstrate high levels of autonomy and self-motivation, thriving in a role that requires initiative and independent problem-solving.
• • Outstanding analytical, organizational, project management, and time management skills are critical for success in this multifaceted role.
• • You will thrive in a collaborative team environment, actively contributing to the collective effort to meet and surpass required business goals.
• • Success in this role will be measured by strong, consistent growth in channel revenue and profit, with your team consistently hitting all marketing performance targets.
• • Furthermore, a highly engaged team with strong succession planning, low regretted churn, and a high proportion of individuals identified as future leaders will signify success.
• • Finally, your team will be recognized as high-performing and world-class, fostering robust and positive relationships across all internal stakeholder groups.