Job Overview
Location
Remote - United Kingdom
Job Type
Full-time
Category
Marketing
Date Posted
March 18, 2026
Full Job Description
đź“‹ Description
- • As a Senior Account Strategist, Paid Media at Directive Consulting, you will play a pivotal role in driving measurable growth for B2B SaaS and tech clients by leading paid media strategy and execution that directly impacts SQLs and customer acquisition—moving beyond vanity metrics to deliver real business outcomes.
- • You will own end-to-end management of a portfolio of mid-tier and enterprise Paid Media accounts, serving as the primary client contact while collaborating with internal teams and external vendors to ensure strategic alignment, campaign excellence, and continuous optimization across Google Ads, Facebook Ads, LinkedIn Ads, and programmatic channels.
- • Directive Consulting is a remote-first, performance marketing agency specializing in Customer Generation—a proprietary methodology focused on generating sales-qualified leads and customers for SaaS and technology companies through integrated paid media, SEO, CRO, and video strategies.
- • The Paid Media team operates at the intersection of data, creativity, and strategy, working in a fast-paced, analytics-driven environment where storytelling with data and client-centric problem-solving are valued as much as technical expertise.
- • In this role, you will develop quarterly paid media strategies tailored to each client’s unique value proposition and market positioning, ensuring budget allocation, campaign structure, and optimization tactics are aligned with business goals and OKRs.
- • You will lead weekly syncs with clients and operational partners to review performance, discuss deliverables, identify improvement opportunities, and maintain high standards of work quality and accountability.
- • Beyond execution, you will actively nurture client relationships to drive referrals, uncover cross-sell opportunities for complementary services (SEO, CRO, video), and build long-term partnerships grounded in trust and measurable results.
- • You will be responsible for maintaining accurate lead routing within CRM systems, ensuring marketing efforts translate efficiently into sales opportunities and closed-won revenue.
- • Personal productivity and utilization are key performance indicators; you will work closely with an Associate Director to balance client delivery, internal goals, and professional growth.
- • This role offers the opportunity to deepen expertise in B2B SaaS marketing, master advanced PPC techniques across platforms, and influence strategy at the executive level by translating complex data into clear, actionable narratives for stakeholders.
- • You will stay ahead of industry trends, including exploring how AI and automation can enhance campaign efficiency and performance, while contributing to a culture of continuous learning and innovation.
- • Success is defined by consistently meeting or exceeding department OKRs, retaining and growing enterprise accounts, earning client trust through transparency and results, and embodying Directive’s People First core value in every interaction.
🎯 Requirements
- • 3+ years of experience working at a performance or digital marketing agency, preferably with B2B SaaS/tech clients
- • Deep expertise in managing and optimizing paid search and paid social campaigns across Google Ads, Facebook Ads, LinkedIn Ads, and other platforms
- • Proficiency with advertising platforms (Google Ads, Facebook Business Manager, LinkedIn Campaign Manager) and analytics tools (Google Analytics, GA4, Excel)
- • Proven ability to analyze campaign data, make data-driven decisions, and demonstrate measurable success with mid-market or enterprise accounts
- • Strong communication skills with the ability to translate strategy into compelling stories using data and build trust with client executives
- • Ability to manage multiple projects simultaneously, prioritize effectively, and maintain high utilization and productivity standards
🏖️ Benefits
- • Competitive base salary range of $90,000–$110,000 USD annually (based on US market) with potential for bonus eligibility
- • Comprehensive health coverage including 100% employer-paid medical, dental, and vision plans for employees, plus 50% employer contribution for dependents
- • Mental health support via access to certified therapists through Spring Health and free Headspace membership
- • Wellness and lifestyle perks including Gympass for fitness access and Unlimited PTO (with 2-week minimum), paid company holidays, birthday off, and year-end recharge
- • Financial benefits including traditional and Roth 401(k) plans with a 3% company match and an annual bonus that scales with tenure
- • Unique perk: Annual Anniversary Trip with peers and executive leadership for team building and entertainment
- • Remote-first work environment with flexibility to work from anywhere in the UK, plus option to work from Directive’s Irvine, CA offices when desired
- • Professional development support including encouragement to learn about AI and automation in marketing and stay at the forefront of industry trends
Skills & Technologies
Spring
Senior
Remote
$90k-110k
About Directive Consulting LLC
Directive is a performance marketing agency for software companies, blending search, paid media, and content strategy to accelerate pipeline growth. Founded in 2014 and headquartered in Irvine, California, the agency serves B2B SaaS clients across North America and Europe through data-driven programs that integrate SEO, PPC, and lifecycle marketing. Services include paid search, paid social, marketing automation, and revenue operations consulting, delivered by cross-functional teams focused on measurable pipeline and ARR impact rather than vanity metrics.
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