Senior Affiliate Business Development Manager, Western Europe

📋 Description

• • **About OKX:**
• • At OKX, we are driven by the conviction that the future will be fundamentally reshaped by cryptocurrency, ultimately fostering greater individual freedom. We are a premier crypto exchange and the developer of the innovative OKX Wallet, providing millions of users with seamless access to crypto trading and decentralized applications (dApps). Our platform is also the trusted choice for hundreds of large institutions seeking entry into the dynamic crypto markets, underpinned by our commitment to safety, reliability, and the transparency of our Proof of Reserves.
• • Our global team is united by a set of core principles: *We Before Me*, *Do the Right Thing*, and *Get Things Done*. These values are the bedrock of our culture, guiding our processes and fostering a collaborative, rewarding, and diverse work environment. OKX is a proud part of OKG, a group dedicated to bringing the transformative value of blockchain technology to users worldwide through leading products like OKX, OKX Wallet, and OKLink.
• • **The Opportunity:**
• • We are seeking a highly motivated and proactive Senior Affiliate Business Development Manager to join our expanding team. This role is specifically designed for an individual with a strong focus on cultivating high-volume affiliate partnerships, engaging with trading communities, and collaborating with Key Opinion Leaders (KOLs) within Western Europe. You will be instrumental in driving the growth and success of our affiliate program in this key region.
• • **Your Role and Responsibilities:**
• • As a Senior Affiliate Business Development Manager, you will be at the forefront of expanding our network of affiliates, which includes Key Opinion Leaders, influential trading communities, and high-traffic crypto-focused websites. Your primary objective will be to maximize revenue within the Western European region by strategically onboarding and retaining top-tier affiliates. You will also play a crucial role in expanding our user base and significantly enhancing the visibility and brand awareness of OKX across the region.
• • **Key Responsibilities Include:**
• • **Strategic Affiliate Recruitment:** Proactively identify, research, and engage potential high-value affiliates, including prominent KOLs, burgeoning trading communities, and influential crypto content creators. The goal is to forge strategic, mutually beneficial partnerships that significantly enhance our affiliate network's reach and impact.
• • **Performance-Driven Growth:** Develop and execute targeted campaigns and strategies designed to achieve measurable results. This involves a keen focus on driving user acquisition, increasing trading volume, promoting active transactions, and generating high-quality leads through effective affiliate channel management.
• • **Relationship Management and Cultivation:** Build, nurture, and strengthen relationships with local crypto influencers, KOLs, and affiliate partners. Maintain frequent and proactive communication, fostering strong partnerships that are essential for sustained user acquisition and engagement.
• • **Partnership Development:** Initiate and lead discussions with existing and potential partners to explore new avenues for cooperation and to deepen existing relationships. This includes both local collaborations within Western Europe and potential international partnerships.
• • **Market Intelligence and Analysis:** Continuously monitor competitor activities, analyze market trends, and identify emerging opportunities within the cryptocurrency affiliate landscape. Utilize this intelligence to refine our affiliate strategies, maintain a competitive edge, and capitalize on market gaps.
• • **Cross-Functional Collaboration:** Work closely with internal teams, particularly the Product and Marketing departments, to provide critical market insights and feedback. This collaboration will be vital in optimizing product offerings, tailoring marketing messages, and ensuring we attract and retain qualified users through our affiliate channels.
• • **Performance Tracking and Optimization:** Implement robust tracking mechanisms to monitor affiliate performance against key performance indicators (KPIs). Analyze data to identify areas for improvement and implement optimization strategies to enhance overall program effectiveness and ROI.
• • **Contract Negotiation and Management:** Oversee the negotiation and management of affiliate agreements, ensuring favorable terms and compliance with company policies and regional regulations.
• • **Event Participation and Representation:** Represent OKX at industry events, conferences, and networking opportunities to build brand presence and forge new connections within the affiliate and crypto communities.
• • **Onboarding and Support:** Develop and implement efficient onboarding processes for new affiliates, providing them with the necessary resources, tools, and support to succeed within the OKX ecosystem.
• • This role offers a unique opportunity to make a significant impact on OKX's growth trajectory in a rapidly evolving and exciting industry. You will have the autonomy to shape affiliate strategies and the support of a dynamic global team.