Senior Associate, B2B Marketing Automation

📋 Description

• • Design, build, and launch complex multi-touch email and journey-based marketing campaigns within Salesforce Marketing Cloud (SFMC) to support B2B lead nurture, onboarding, and retention initiatives.
• • Translate marketing briefs into technical SFMC workflows, ensuring alignment between campaign strategy and execution while managing stakeholder expectations and meeting all project milestones.
• • Develop and maintain dynamic email templates using HTML and AMPscript to enable personalized, scalable content delivery across audience segments.
• • Partner with Data and Operations teams to ensure accurate data structures, integrations, and feeds power audience segmentation and journey logic within SFMC.
• • Use SQL to extract, query, and validate target audiences; troubleshoot data inconsistencies and resolve issues impacting campaign delivery or performance.
• • Conduct comprehensive QA on all campaign components—including content, links, personalization, and triggers—prior to launch to guarantee error-free execution.
• • Monitor campaign performance post-launch, analyzing key metrics to ensure objectives are met and recommending optimizations based on data insights.
• • Maintain and govern SFMC platform assets, including templates, content blocks, and automation processes, to promote consistency, efficiency, and best practice adoption.
• • Ensure all marketing automation activities comply with applicable legal and regulatory requirements.
• • Contribute to documentation and knowledge sharing to strengthen team capabilities and platform governance around SFMC usage.
• • Support end-to-end campaign lifecycles from concept through analysis, coordinating cross-functionally with Marketing, Data, and Operations stakeholders.
• • Stay current with SFMC platform updates and emerging automation capabilities to continuously improve campaign effectiveness and operational efficiency.