Senior Business Development Manager - Events

📋 Description

• • The Economist Group Limited is seeking a highly motivated and results-oriented Senior Business Development Manager to spearhead custom event initiatives across the Americas region. This pivotal role is designed for a seasoned sales professional with a proven ability to drive revenue growth and cultivate strategic partnerships within the dynamic events industry.
• • As a Senior Business Development Manager, you will be instrumental in shaping the success of Economist Impact Events, a leading platform for senior executives seeking cutting-edge insights on critical strategic issues. You will manage a diverse portfolio of international events, including industry conferences, bespoke client engagements, and high-level government roundtables, all designed to foster knowledge exchange and drive progress.
• • Your primary responsibility will be to achieve and exceed a personal sales target and contribute significantly to the overall regional revenue target for bespoke events within the Americas. This involves proactively identifying and securing new business opportunities, expanding our client base across key accounts, and nurturing relationships with prospective partners.
• • A crucial aspect of this role is the development and execution of a robust renewal strategy for existing clients. You will be tasked with ensuring client satisfaction, demonstrating ongoing value, and fostering long-term partnerships that lead to repeat business and increased revenue streams.
• • Collaboration will be key to your success. You will work closely with the dedicated partnership sales team to identify and capitalize on cross-sell opportunities, ensuring a cohesive and integrated approach to client engagement. Furthermore, you will liaise effectively with internal teams, including marketing, programming, operations, and the Global Events team, to ensure seamless event execution and client delivery.
• • You will manage client relationships throughout the entire project lifecycle, from initial engagement and proposal development to event execution and post-event follow-up. This includes actively participating in renewal discussions, addressing client needs, and ensuring their objectives are met.
• • Continuous monitoring and reporting of personal and regional custom event revenue performance in the Americas will be essential. You will be expected to provide accurate and timely updates on sales progress, pipeline development, and revenue forecasts, enabling strategic decision-making.
• • A deep understanding of The Economist brand’s positioning in the global market is vital. You will ensure all business development activities and event content align with the brand's reputation for analytical rigour, global expertise, and evidence-based insights, while strictly adhering to editorial guidelines.
• • This role demands a proactive and entrepreneurial spirit, with the ability to independently generate new business opportunities and transform innovative ideas into tangible results. You will leverage your exceptional people and project management skills to navigate complex client needs and deliver exceptional event experiences.
• • You will be responsible for presenting proposals and negotiating with senior decision-makers at large multinational corporations, requiring strong communication, persuasion, and negotiation skills. Your ability to build rapport, understand client challenges, and articulate compelling solutions will be paramount.
• • As a good team player, you will contribute to a collaborative environment, thinking both strategically and tactically to achieve collective goals. Flexibility to travel as required to meet clients and attend industry events is also a necessary component of this role, ensuring you can effectively represent The Economist Group and its event offerings across the Americas.
• • The Economist Group is committed to driving progress through insightful analysis and impactful events. Joining this team means becoming part of an organization that empowers individuals and organizations to understand and navigate critical global challenges, contributing to a legacy of excellence and integrity.