Job Overview
Location
United States
Job Type
Full-time
Category
Software Engineering
Date Posted
May 23, 2026
Full Job Description
đź“‹ Description
- • Own and grow a portfolio of brand partnerships across Babylist’s media, content, and experiential products, driving both new business development and expansion of existing relationships.
- • Lead end-to-end deal cycles including prospecting, pitching, negotiation, contracting, and activation oversight for custom partnership packages such as Showroom activations, branded content series, influencer shower sponsorships, and onsite ROAS-driving opportunities.
- • Serve as a strategic consultant to brand partners by understanding their business goals, aligning them with the right Babylist products, and confidently declining partnerships that don’t align with brand values or audience fit.
- • Collaborate cross-functionally with Content, Showroom, and Social teams to develop compelling pitches, execute complex multi-team activations, and ensure partnerships deliver measurable value for both Babylist and its partners.
- • Develop and present customized partnership proposals and decks that clearly articulate value propositions, audience insights, and campaign outcomes to senior brand stakeholders.
- • Track and analyze the competitive landscape and emerging market trends to inform partnership strategy and identify new growth opportunities within the baby and family consumer space.
- • Represent Babylist at industry events and in external partner conversations to strengthen brand presence and build long-term relationships.
- • Operate autonomously in a lean, fast-moving environment, owning your book of business from initial outreach through post-activation performance review.
- • Leverage AI tools daily as an integrated part of workflow — not as an experiment, but as an expectation — to enhance efficiency, insight generation, and partner engagement.
- • Maintain a consultative, trust-based approach to partnerships, prioritizing long-term value over short-term revenue and demonstrating integrity in all client interactions.
- • Ensure all partnership activations are aligned with Babylist’s mission to connect growing families with everything they need to thrive, while upholding brand integrity and audience trust.
🎯 Requirements
- • 7+ years of experience in media, ad sales, retail media, or experiential partnerships, ideally within a consumer brand or publisher environment
- • Proven ability to manage the full partnership deal cycle: prospecting, pitching, negotiation, contracting, and activation oversight
- • Strong consultative relationship-building skills with a track record of prioritizing long-term partnerships over quick wins
- • Excellent communication and presentation skills, with experience creating compelling proposals and decks for senior brand stakeholders
- • Ability to collaborate effectively across cross-functional teams including Content, Showroom, and Social
- • Genuine enthusiasm for and hands-on experience using AI tools in daily work
🏖️ Benefits
- • Competitive salary ranging from $140,187 to $168,241 with equity and bonus opportunities
- • Company-paid medical, dental, and vision insurance
- • Retirement savings plan with company matching and flexible spending accounts
- • Generous paid parental leave and PTO
- • Remote work stipend to set up your home office
- • Perks supporting physical, mental, and emotional health, parenting, childcare, and financial planning
Skills & Technologies
About Babylist Inc.
Babylist operates an online baby registry platform that lets expectant parents add items from any retailer, book services, and create cash funds. It aggregates products across major stores, offers a universal registry browser button, and provides personalized checklists. The company also sells its own line of baby merchandise, including nursery furniture, strollers, and accessories, through its e-commerce storefront. Headquartered in Oakland, California, Babylist supports parents with expert guides, product reviews, and a mobile app for managing registries, tracking gifts, and coordinating shipping to recipients.
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