Senior Community Specialist

📋 Description

• • Spearhead the exponential growth of Razer’s vibrant community across key direct-engagement platforms, including X (formerly Twitter), Discord, and Reddit, by developing and executing innovative content and engagement strategies.
• • Take ownership of the day-to-day communication flow on Razer’s social media channels, meticulously managing moderation, resolving conflicts, and ensuring strict adherence to community house rules to foster a positive and engaging environment.
• • Cultivate and expand Razer’s Discord community by actively recruiting, training, and empowering a dedicated team of moderators and volunteers, ensuring they are equipped to support the community’s rapid growth and maintain a healthy ecosystem.
• • Conceptualize, create, and deploy compelling, timely, and relevant content tailored for multiple social media channels, with a strategic focus on increasing audience size and driving higher levels of engagement.
• • Develop, refine, and maintain Razer’s comprehensive community and content playbook, establishing clear guidelines and best practices to ensure consistent and effective execution of all community initiatives.
• • Proactively identify, nurture, and build strong relationships with content creators and influential community members, fostering a collaborative environment that encourages the generation of user-generated content (UGC) through targeted outreach and engagement.
• • Maintain a meticulously organized and up-to-date calendar for all social content, ensuring seamless coordination with stakeholders through regular, transparent communication to guarantee timely delivery of campaigns and initiatives.
• • Conduct in-depth, ongoing analysis and reporting of owned social media channels, as well as relevant external platforms, to extract valuable industry and landscape insights, translating these findings into actionable recommendations for continuous improvement and strategic optimization.
• • Identify emerging social trends, gaming-related topics, and pop-cultural references to inform content creation and engagement strategies, ensuring Razer remains at the forefront of relevant conversations.
• • Collaborate closely with global teams across diverse time zones and cultural backgrounds, demonstrating exceptional adaptability and communication skills to ensure cohesive community efforts worldwide.
• • Contribute to the development of short-form video content, leveraging an understanding of best practices to create engaging and shareable video assets that resonate with the target audience.
• • Possess a keen creative eye for content, enabling the identification of high-potential content ideas and the ability to translate them into impactful social media posts.
• • Work effectively within a dynamic, fast-paced environment, maintaining a strong focus on achieving measurable business results and contributing to Razer's overall marketing objectives.
• • Perform essential administrative duties for the department as needed, demonstrating a willingness to support the team in various capacities to ensure operational efficiency.
• • Embrace the #LifeAtRazer ethos, contributing to a unique, gamer-centric culture that fosters personal and professional growth.
• • Play a pivotal role in shaping Razer's online presence, directly impacting brand perception and community loyalty through strategic engagement and content initiatives.
• • Actively participate in identifying and empowering grassroots community leaders and passionate fans, transforming them into advocates for the Razer brand.
• • Be prepared to work evenings, weekends, and non-traditional hours as required by the global nature of the role and the need to engage with communities across different time zones, ensuring continuous community presence and support.
• • Contribute to the strategic planning and execution of community campaigns, aligning with broader marketing and product launch objectives.
• • Monitor and analyze competitor community strategies to identify opportunities and potential threats, informing Razer's own approach.
• • Champion the voice of the community internally, providing valuable feedback to product and marketing teams based on community sentiment and trends.
• • Ensure all community interactions reflect Razer's brand values and commitment to inclusivity and respect.