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Job Overview
Location
Remote
Job Type
Full-time
Category
Marketing
Date Posted
September 29, 2025
Full Job Description
đź“‹ Description
- • Own the end-to-end strategy and execution of CookUnity’s highest-impact CRM campaigns across email, push, SMS, and in-app messaging, directly influencing millions in annual revenue and customer lifetime value.
- • Architect sophisticated, data-driven customer journeys that move subscribers seamlessly from first order to loyal weekly subscriber, leveraging advanced segmentation, predictive modeling, and dynamic content to hit aggressive retention and upsell targets.
- • Partner daily with the Sr Director of CRM, Lifecycle Marketing Manager, Lifecycle Marketing Lead, and a cross-functional squad of CRM associates, coordinators, data scientists, product managers, and creative teams to launch campaigns that scale across our rapidly growing member base.
- • Translate complex performance data into clear, actionable insights—own weekly, monthly, and quarterly reporting that surfaces opportunities to improve open rates, click-to-purchase rates, churn reduction, and incremental revenue per send.
- • Lead rigorous A/B and multivariate testing roadmaps (subject lines, send-time optimization, creative formats, offer constructs) to continuously lift engagement; socialize winning learnings across marketing, product, and culinary teams so the entire company benefits from CRM best practices.
- • Manage the health of our subscriber database: monitor deliverability, list hygiene, consent compliance (GDPR, CCPA), and sunset policies to maintain industry-leading sender reputation and inbox placement.
- • Build and maintain automated triggered programs—welcome series, post-purchase nurture, win-back, referral, and loyalty flows—ensuring each touchpoint is personalized by cuisine preference, dietary goals, order cadence, and lifetime spend.
- • Collaborate with the culinary and menu teams to spotlight new chef partnerships, seasonal dishes, and exclusive drops, crafting mouth-watering creative briefs that our in-house designers and copywriters turn into scroll-stopping campaigns.
- • Serve as the CRM subject-matter expert for new market launches; localize content, cadence, and offers for each region while safeguarding global brand voice and performance benchmarks.
- • Influence product roadmap priorities by relaying customer feedback and behavioral signals from CRM channels; work with engineers to integrate new messaging surfaces inside the CookUnity app and web experience.
- • Mentor junior associates and coordinators, reviewing campaign builds, QA checklists, and SQL queries to up-level the entire team’s technical and strategic capabilities.
- • Forecast campaign volume, revenue impact, and resource needs each quarter; manage external ESP and SMS vendor relationships to negotiate favorable pricing and unlock beta features ahead of competitors.
- • Champion a culture of rapid experimentation and customer empathy—regularly share voice-of-customer insights with CX, product, and culinary teams to ensure every dish and feature we ship is informed by real subscriber needs.
- • Stay ahead of CRM industry trends, privacy regulations, and emerging martech solutions; present quarterly “state of CRM” briefings to senior leadership and recommend budget allocations that maximize ROI.
🎯 Requirements
- • 4+ years of hands-on experience building and deploying high-volume CRM campaigns (email, push, SMS) in a DTC subscription or e-commerce environment; ESP expertise in Braze, Iterable, or similar enterprise platform is essential.
- • Proven track record of owning revenue or retention KPIs—examples include increasing LTV by 15%+, reducing churn by 10%+, or generating >$5M incremental revenue through lifecycle marketing initiatives.
- • Advanced SQL skills to write complex queries for audience segmentation, campaign performance analysis, and cohort tracking; comfortable joining large transactional and behavioral data sets.
- • Deep understanding of email deliverability best practices, GDPR/CCPA compliance, and CAN-SPAM regulations; experience managing IP warming, domain authentication, and deliverability monitoring tools.
- • Nice-to-have: experience with Looker or Tableau for dashboard creation, basic HTML/CSS for email template troubleshooting, and familiarity with Python or R for deeper statistical analysis.
🏖️ Benefits
- • 100% remote-first culture with flexible working hours and a monthly co-working stipend so you can design the environment where you do your best work.
- • Competitive salary plus performance bonus tied directly to CRM-driven revenue growth, ensuring your impact is rewarded in real time.
- • Unlimited CookUnity meals delivered weekly—taste every dish you market and share feedback directly with our award-winning chefs.
- • Annual professional development budget ($2,000) for courses, conferences, or certifications to keep your CRM and data skill set cutting-edge.
Skills & Technologies
Senior
Remote
About CookUnity Inc.
CookUnity is a chef-to-consumer subscription meal service that delivers ready-to-eat dishes prepared by independent chefs across the United States. Operating a centralized kitchen network in New York, Los Angeles, and Austin, the company curates weekly rotating menus with dietary options, sources ingredients sustainably, and ships chilled meals to residential and office customers. Founded in 2015, it uses proprietary logistics software to optimize delivery routes and minimize food waste while providing chefs a platform to scale their culinary brands without owning restaurants.
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