Job Overview
Location
London
Job Type
Full-time
Category
Marketing
Date Posted
May 3, 2026
Full Job Description
đź“‹ Description
- • Senior CRM Manager role focused on building and scaling lifecycle and retention systems for M-KOPA’s FinTech division across five African markets, driving customer lifetime value and revenue growth through data-driven CRM strategies.
- • Day-to-day responsibilities include designing automated customer journeys in CleverTap/Braze, running A/B tests on messaging and timing, analysing retention cohorts, and scaling successful programmes across markets in partnership with Product, Commercial, and Operations teams.
- • M-KOPA is a fast-growing FinTech company recognized by TIME 100 and the Financial Times as one of Africa’s fastest-growing companies, dedicated to financial inclusion for underserved populations through mobile-based credit and device financing.
- • The role offers the opportunity to own retention and upsell outcomes, build CRM infrastructure from the ground up, and directly impact financial inclusion for millions while advancing expertise in lifecycle marketing and growth systems.
🎯 Requirements
- • 6+ years building and scaling CRM or lifecycle marketing in high-frequency engagement businesses such as MVNO, super-apps, mobile gaming, or B2C fintech/subscription models
- • Hands-on experience building automated journeys in CRM platforms like Braze, CleverTap, MoEngage, Customer.io, or Iterable, including platform migration and journey architecture design
- • Proven track record of measuring success through LTV growth, retention revenue, upsell rates, and renewal improvements — not just engagement metrics
- • Experience designing and running rigorous A/B experiments with clear hypotheses, control groups, and statistical rigour to derive actionable insights
- • Ability to scale successful CRM programmes across multiple markets by turning experiments into documented, repeatable playbooks
🏖️ Benefits
- • Fully remote role within UTC-1 to UTC+3 time zones, enabling collaboration across UK, Europe, and Africa
- • Professional development programs and coaching partnerships to support career growth
- • Family-friendly policies and flexible working arrangements
- • Well-being support and access to career advancement opportunities
- • Opportunity to work with a mission-driven company recognized for financial inclusion and impact across Africa
Skills & Technologies
About M-KOPA Holdings Limited
M-KOPA Holdings Limited provides asset-financing and digital financial services across Africa, enabling underbanked customers to acquire smartphones, solar home systems, and productive-use assets through flexible pay-as-you-go installments. The company combines IoT-enabled hardware, mobile payments, and proprietary credit algorithms to offer affordable, unsecured loans while building credit histories for millions. Founded in 2011 and headquartered in Nairobi, Kenya, M-KOPA operates in Kenya, Uganda, Nigeria, Ghana, and South Africa, serving over 3 million customers and disbursing more than $1 billion in cumulative credit.
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