Senior Demand Generation Manager

Employ Inc.

Job Overview

Location

Remote, USA

Job Type

Full-time

Full Job Description

📋 Description

• Lead the end-to-end strategy and execution of demand generation initiatives across multiple channels including paid media, email, content, SEO, and partnerships to drive qualified pipeline growth for Employ’s three ATS platforms: Jobvite, Lever, and JazzHR.
• Develop and optimize data-driven marketing campaigns that align with product roadmaps and sales objectives, using analytics to measure performance and adjust tactics in real time.
• Collaborate closely with product, sales, and customer success teams to ensure messaging consistency and alignment with buyer journeys across enterprise, mid-market, and SMB segments.
• Manage and scale paid advertising budgets across Google Ads, LinkedIn, Meta, and programmatic platforms, maximizing ROI through A/B testing, audience segmentation, and conversion rate optimization.
• Own the creation and distribution of high-impact content assets—including whitepapers, webinars, case studies, and landing pages—that nurture leads and support funnel progression.
• Build and maintain a robust lead scoring and nurturing system integrated with CRM and marketing automation tools to ensure seamless handoff to sales teams.
• Analyze market trends, competitor activity, and customer feedback to identify new growth opportunities and refine targeting strategies for maximum impact.
• Monitor key performance indicators including CAC, LTV, MQL-to-SQL conversion rates, and pipeline velocity to report on campaign effectiveness and inform strategic decisions.
• Lead cross-functional initiatives to improve lead quality and reduce funnel leakage by aligning marketing and sales definitions of ideal customer profiles and lead criteria.
• Mentor and guide junior marketing team members, fostering a culture of experimentation, accountability, and continuous learning in a fast-paced, remote-first environment.
• Represent Employ at industry events, webinars, and virtual summits to amplify brand visibility and generate inbound interest through thought leadership and targeted outreach.
• Maintain strict compliance with data privacy regulations (GDPR, CCPA) and ensure all campaigns adhere to ethical marketing standards and candidate safety protocols.
• Leverage AI-powered tools and Companions within Employ’s ecosystem to automate repetitive tasks, enhance personalization at scale, and free up capacity for strategic initiatives.
• Work closely with global teams to localize demand generation efforts for international markets while maintaining brand consistency and messaging integrity.
• Track and report on marketing attribution models to demonstrate the contribution of demand gen activities to overall revenue goals and executive KPIs.

🎯 Requirements

• 7+ years of proven experience in demand generation, inbound marketing, or growth marketing within SaaS or HR tech
• Demonstrated success managing multi-channel campaigns with measurable impact on pipeline and revenue
• Expertise in marketing automation platforms (HubSpot, Marketo, Pardot) and CRM systems (Salesforce)
• Strong analytical skills with proficiency in Google Analytics, SQL, and data visualization tools
• Experience scaling demand gen programs for enterprise SaaS products with complex sales cycles
• Deep understanding of B2B buyer journeys in talent acquisition or HR technology

🏖️ Benefits

• Comprehensive health, dental, and vision insurance
• Unlimited paid time off and flexible work scheduling
• Professional development stipend for courses, certifications, and conferences
• Remote-first culture with team retreats and virtual social events
• Equity compensation package
• Access to AI-powered tools designed to reduce administrative workload

Skills & Technologies

Senior

Remote

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Employ Inc.

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About Employ Inc.

Employ Inc. operates a cloud-based applicant tracking and hiring platform that centralizes job posting, candidate sourcing, interview scheduling, and onboarding workflows for employers and staffing agencies. The software integrates with job boards, background-check providers, HRIS, and payroll systems to automate compliance, reporting, and communications. Founded in 2021 through the merger of JazzHR, Lever, and NXTThing RPO, the company serves small businesses to mid-market enterprises across North America, aiming to reduce time-to-hire and administrative overhead.

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