Job Overview
Location
Remote - Canada
Job Type
Full-time
Category
Marketing
Date Posted
March 18, 2026
Full Job Description
đź“‹ Description
- • Senior Demand Generation Strategist (Remote Canada) – Future Opening at Directive Consulting LLC, a performance marketing agency specializing in B2B Customer Generation methodology focused on SQLs and customer acquisition, not vanity metrics like MQLs. This role is critical to scaling Directive’s client impact by owning end-to-end performance marketing for a curated portfolio of SMB clients in the SaaS space.
- • You will directly manage no more than seven accounts, serving as the primary strategist, executor, and client liaison responsible for driving measurable results across Paid Media, SEO, and CRO channels. Success is defined by exceeding client SQL targets through data-driven campaign optimization, strategic pitching, and relentless performance tracking.
- • As an individual contributor, you will blend deep technical expertise with strong interpersonal skills — building trusted relationships with client stakeholders, translating complex marketing insights into actionable plans, and ensuring seamless project delivery on time and within budget.
- • Directive Consulting is a remote-first, people-first organization with a proven methodology (Customer Generation) that prioritizes revenue outcomes over traditional marketing KPIs. The company serves innovative B2B brands and fosters a culture of continuous learning, especially around AI and automation in marketing operations.
- • You will join a collaborative, high-performance team where ownership, accountability, and creativity are rewarded. This role offers the opportunity to refine your T-shaped marketing expertise — deepening your channel-specific mastery while broadening your strategic influence across client growth initiatives.
- • In this role, you will develop advanced proficiency in aligning paid, organic, and conversion strategies to create cohesive demand engines. You’ll sharpen your ability to communicate marketing value to non-technical stakeholders, manage complex client expectations, and lead performance reviews that drive retention and expansion.
- • You will gain exposure to cutting-edge martech stacks, AI-enhanced optimization techniques, and executive-level reporting frameworks — positioning you as a strategic partner, not just a campaign manager. Over time, you’ll have the opportunity to mentor junior team members, contribute to internal methodology refinement, and potentially expand into team leadership as Directive scales its demand generation practice.
🎯 Requirements
- • 2+ years of agency-side marketing experience with proven success in performance marketing campaigns
- • Deep technical expertise in Paid Media, SEO, and CRO specifically for SaaS and technology companies
- • Demonstrated ability to manage client relationships with empathy, confidence, and strong communication skills
- • World-class project management skills — consistently delivering campaigns on time and below budget
- • Availability to travel as needed for client engagements or team events
- • Strong passion for staying ahead of industry trends, including actively learning how AI and automation can enhance marketing efficiency and effectiveness
🏖️ Benefits
- • Comprehensive health coverage: 100% employer-paid medical, dental, and vision plans for you, plus 50% employer contribution for dependents, including disability and life insurance
- • Mental wellness support: Access to certified therapists via Spring Health and free Headspace membership
- • Physical wellness: Gympass subscription for flexible fitness access
- • Generous time off: Unlimited PTO (2-week minimum), paid company holidays, birthday off, year-end recharge (Dec 24–Jan 1), and paid parental leave
- • Financial security: Traditional and Roth 401(k) with 3% company match, plus annual tenure-based bonus that increases over time
- • Unique perk: Annual all-expenses-paid anniversary trip to Newport Beach, CA with peers and executive leadership for team bonding and celebration
Skills & Technologies
Spring
Apache Spark
Senior
Remote
About Directive Consulting LLC
Directive is a performance marketing agency for software companies, blending search, paid media, and content strategy to accelerate pipeline growth. Founded in 2014 and headquartered in Irvine, California, the agency serves B2B SaaS clients across North America and Europe through data-driven programs that integrate SEO, PPC, and lifecycle marketing. Services include paid search, paid social, marketing automation, and revenue operations consulting, delivered by cross-functional teams focused on measurable pipeline and ARR impact rather than vanity metrics.
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